Havaianas for a cause
Shortly after we covered the Ipanema event inspired by supermodel Gisele Bundchen, a colorful big box arrived on our doorstep, this time from another well-known flip-flops manufacturer, Havaianas. In it was a denim bag and the “original” Havaianas with a monochromatic color for its strap (we had blue). I equally love this pair as it is simple and classic.
Havaianas was inviting the media to the launching of its collaboration with Rock Ed on the search for the most original youth-targeted projects. It was quite ironic because right after the launch, news came out in the papers about children’s styles of the brand being recalled from the US market because of high lead content in the paint being used to decorate the sandals. The official distributor in the Philippines, Terry SA, promptly issued a disclaimer and said they have pulled out the kiddie flip-flops in question, and will conduct further testing soon.
We do know that there are more adults wearing Havaianas as a status symbol than children. Like model Iya Villania who endorsed the Rock Ed Original Project Grant.
Will the thought of harmful chemicals prevent Filipinos from wearing their favorite sandals soon? I don’t think so. I wonder how much lead there is though in imitator brands, or cheaper designs. The Philippines will always be a flip-flop wearing country because of our weather.
I can think of other reasons:
1. They’re light and comfy
2. They’re a way to show off pretty feet (but only if they’re pretty. heh. )
3. They pack easily , which is good when you’re travelling
4. They feel like second skin!
For more information about the project, visit the Rock Ed and Havaianas sites.
Individuals or groups aged 13 to 32 years old may submit their thought-provoking projects for a chance to win grants ranging from P8,000 to P15,000. Entries will be judged by their originality, social relevance, impact on intended beneficiary and votes garnered through the Multiply site.
Blogging since 2004 and recently married to Mr Z. I can't live without coffee....and brown sugar.
Good luck with your entry 
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