If the cheery folks of 7-Eleven Philippines have their way, the next Philippine president will be determined by the number of Gulp drinks that their customers buy.
Improbable, you might say, but it has actually worked in the US for three consecutive elections, according to Jose Victor Paterno, president & CEO of Philippine Seven Corporation. Indications that Barack Obama will win first showed in the informal poll called 7-Election that 7-11 conducted along with prominent global news networks CNN and USA Today, he added.
The Philippine version of 7-Election works this way: each 2010 presidential candidate is represented by a color-coded cup (for example: yellow for Noynoy, orange for Villar, blue for Gordon, green for Gibo etc.) There are cups for “minor” candidates and the abstaining or “undecided” portion of the populace. The presidentiables are assigned a specific barcode, which 7-Eleven cashiers will scan upon purchase of their Gulp drinks.
Anyway, I do love the colorful cups. I think they’re a nice memorabilia of the coming crazy por crazy elections 😀
All votes will be carefully audited and may be verified at the official 7-Election website. Here, the public can view updates on detailed polling results and may even share their vote through Facebook.
To safeguard the integrity of their informal polls, 7-Eleven has vowed not to run out of candidates’ cups or drinks. They also claimed to be apolitical and non-partisan.
They expressed hopes that their promotion will be a fun way of “feeling the pulse” of the public on the forthcoming national elections, considering 7-11’s strong network of 450 stores nationwide.
Mr. Paterno added that their US exercise showed surprisingly accurate results. There was only one to two per cent discrepancy between actual numbers from US voters versus 7-Election participants. Hopefully, this kind of outcome will continue in the Philippines – and that’s supposing people who buy Gulp drinks aren’t underaged, or aren’t wise enough to mass purchase the GULP cups to favor trending for a particular candidate.
BTW, Ate Glow wants to have her own cup too! (Photo taken at the official promo launch in the Rockwell Tent)