Magnum ice cream is here!

First of all, I was curious to know what Magnum was. The last time we heard, a gun and (ehrmmm…) large-sized condoms were also called Magnum. I didn’t know how hugely popular Magnum ice cream was in other countries. Hubby said he ate it in Iraq, and so did Doc Gelo in Malaysia and Raquel in Germany.

To make a long story short, Magnum the ice cream is here… brought to us by the kind folks of Unilever Philippines. can’t tell you how HOOKED I was when I first bit into its crunchy outer topping made of the finest Belgian chocolate and then drowned in the silky, creamy goodness of its vanilla layer. Heaven in every bite for a suggested retail price of only P50.

Magnum ice cream

Available flavors are Classic, Chocolate Truffles and Almond. Everything’s good but my heart is torn between the truffles and almond. The former tastes luxurious and chocolatey while the latter has a flavor I also can’t resist. No doubt about it: Magnum is my latest indulgence. Good thing it’s so affordable too :)

Actress Rachel Bilson is the global ambassador for Magnum ice cream, and here in the Philippines, it’s the lovely Solenn Heusaff (shown here with much-slimmer Richard Raymond Gutierrez).

Solenn Heusaff & Richard Gutierrez

More beautiful people at the launch: Liz Uy and Erwan Heusaff.

Magnum launch

I was certainly glad to witness Magnum being introduced in the Philippines, mostly because we had a Magnum-all-you-can eatfest :) After this, it’s time to head to 7-11 where it was sold for P60 when I last checked. There’s no doubt this ice cream will be a hit among the masses, especially now that the first trace of summer is here. One Magnum is simply not enough!

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Most of us miss out on life's big prizes. The Pulitzer. The Nobel. Oscars. Tonys. Emmys. But we're all eligible for life's small pleasures. A pat on the back. A kiss behind the ear. A full moon. An empty parking space.A crackling fire. A great meal. A glorious sunset. Hot soup. Cold beer. Don't fret about copping life's grand awards. Enjoy its tiny delights. There are plenty for all of us.

11 comments

  1. Mark says:

    Hi Annalyn! this is Mark, part of the Marketing Team of Accessorize and 7 For All Mankind, I would just like to inform you that you still have not claimed your gift from Accessorize at our 7 For All Mankind Greenbelt 5 Branch. Hope you can claim it! Love your blog! If you have time, kindly check out my blog too! http://iammarkdizon.blogspot.com/

    [Reply]

  2. Allan says:

    Finally released it here. It was my favorite ice cream when i was living in Aus. When i moved to PH no ice cream matched it. Eating it was so nostalgic ^_^ 60P is a lot cheaper than we payed for in aus.

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  3. kendra says:

    Thank God that they brought Magnun in PHL shores….I reaaaly adore the Chocolate Truffle and Classic flavors.. It’s 50-60 petot because first it’s Imported, second its choco coating is made of Belgian chocolate that’s why it’s kinda expensive. I just hope that they can also bring Dark variant here….@_@

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  4. jaz says:

    so many people complained about the 60-pesos price..
    Have you tried Haggen Daz??? How much does it cost?
    Delicious ice cream is very expensive.. Now, 6o pesos is way too cheap for a delicious ice cream..

    To the haters, please have a bite first before complaining about the price. wahehe. peace

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  5. Tsiremo says:

    Overrated and Overpriced! I have tried better than Magnum. If you want a true ice cream, buy Haagen Dazs! Magnum just became popular because of everybody’s curiosity! MAINSTREAM!!!

    [Reply]

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