La Mer in the Philippines + National Geographic contest

There are people who throw all their money on *sigh* Blahniks and Birkin bags. Then, there are also women (like me) who’d rather spend their hard-earned money on good skin care. I figure that even the most expensive Chanel won’t look good on somebody with a crinkly neck or stubborn under eye circles, unless wearing turtle necks & spectacles become the order of the day in the tropics 🙂

Creme de la Mer

For weeks now, I’ve started with my daily regimen of using Creme de la Mer twice a day and am thrilled when friends greet me on my luminous skin. La Mer, as a cream, is made from fermented sea kelp and this was originally invented by Dr. Max Huber, a NASA scientist to treat the severe chemical burns he sustained during an experiment. Cosmetics giant Estee Lauder then bought the rights to distribute and manufacture from the Huber family and the rest is history.

Because La Mer is made from natural ingredients, it’s expected of them to support worthy endeavors like the annual World Oceans Day last June. The skin care brand partnered with Oceana to raise awareness for the beauty and restorative power of the sea, particularly marine botanicals such as Pacific Sea Kelp which have incredible properties that have yet to be explored.

La Mer’s marketing manager Camille Flores gave the opening remarks during the exhibit opening at the Ayala Museum which was held in conjunction with Leisure + Adventure travel magazine.

La Mer Philippines

Looking lovely was senior marketing executive Jillian Baysa

Jillian Baysa of La Mer Philippines

Sharlynmae Reyes and a team member from La Mer Philippines –

La Mer Philippines

During cocktails , I had a chance to talk with PR executive Yenny Gonzalez, a devout La Mer user who is often mistaken as her daughter’s sister. Way to go! She really looks like she’s just approaching 40 but you never ask a woman her true age (unless she volunteers to tell you) 🙂

Yenny Gonzales

There were excellent works by underwater photographers JM Abregana, Sean Calma, Mich Manuel and Dominic Nuesa at the exhibit.

World Oceans Day exhibit

For photography enthusiasts, here’s a heads-up on an exciting contest ongoing till July 31:

La Mer and National Geographic have partnered together to launch the “La Mer Oceans” photography competition. Applicants will be encouraged to submit images that capture the majesty of our world oceans—whether it’s a photo of the sea, a secluded cove, marine life or even a memorable shell brought back from their last vacation — all interpretations of our ocean’s beauty are welcome.

“Our goal is to encourage people to experience just how renewing and revitalizing the oceans can be, and to share those experiences,” said La Mer General Manager Sandra Main. “By underlining the very personal connection people have with the sea, we take a first step toward conservation and bringing people together to foster healthy oceans.”

From May 15th to July 31st 2012, applicants can submit up to three photographs at www.nationalgeographic.com/LaMerOceans. A National Geographic expert will judge submissions based on creativity (33%), photographic quality (33%) and effective illustration of the contest theme (34%).

The grand prize winner will receive a National Geographic Photography Expedition, led by a National Geographic photographer. The winner will explore the northwest seaboard of North America, an unspoiled labyrinth of tiny islands, spectacular fjords and abundant wildlife. This 12-day, 11-night adventure includes round-trip airfare for two, accommodations and meals. In addition, the winner will luxuriate in a year’s supply of Crème de la Mer. Ten semi-finalists will receive $1,000 worth of La Mer products, an ocean-themed National Geographic print and a copy of Brian Skerry’s world renowned Ocean Soul book. Winners will be announced in September 2012.

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