It was a marketing campaign like no other. But Elmo Magalona and Tim Yap of Team O did ride a chopper to treat some residents of Malolos, Bulacan to a different kind of high. And that’s by being high up in the air themselves, in a helicopter no less, to launch a seeming downpour of Oishi goodies to the people below. Take a look:
Elmo & Tim before takeoff. Am impressed. You couldn’t let me ride a chopper like this 🙂
The excitement begins –
here’s the official report from the field:
” Last July 20, the school administrators of Marcelo H. Del Pilar High School in Malolos, Bulacan gathered the students in the Bulacan Sports Complex supposedly “in preparation for intramurals.” There was anticipation in the air as the students were told that a celebrity guest would be arriving, but they had no idea who. At 2:20 pm, the students were surprised as a helicopter unusually appeared in the sky, thundered over the sports grounds, and circled above them.
There was a wave of excitement that filled the entire complex, as thousands of students shouted with joy and started to run and jump after the helicopter. As the chopper hovered over the gathering crowd, what happened next took everyone by surprise and caused them to cheer even louder. The helicopter began to shower the students with Oishi O, Wow! surprise packs from a height of 200 feet.
The students excitedly grabbed what they could like there was no tomorrow, as the deafening sound and strong gusts of wind from the chopper beat upon the sports grounds. From Potato Fries, to Marty’s Vegetarian Chicharon, to Bread Pan; from Gourmet Picks to Baked Porky Popps, to Oishi Prawn Crackers, they didn’t know what they got until they open the Oishi O, Wow! Surprise Packs!
After circling the grounds five times, dropping thousands of snacks on its extraordinary mission, the helicopter finally came in for a landing. As it touched down amidst the thousands of onlookers, the celebrity guests finally revealed themselves as Elmo Magalona and fellow Team O member Tim Yap emerged from the chopper. The crowd went crazy, with many shouting “I love you!” while others snapped pictures of the famous pair. The festivities had only just begun!
Yap and Magalona proceeded to a small platform, having prepared a special program for the students. The helicopter took off once more and finished with its shower of Oishi snacks before bidding the crowd at the Bulacan Sports Complex farewell.
Team O warmed up the crown with a snack-eating contest. Yap then invited students to take turns showing off their dancing skills, and the crowd’s favorites got to stay on with Elmo Magalona as he performed a dance number to the tune of “Teach Me How to Douggie”.
Then Team O tested the crowd’s familiarity of Oishi products in an Oishi-themed guessing game. After a game of “The Longest O”, the program ended with Elmo and a lucky female student singing a duet of “Call Me Maybe.”
By the end of the day, thousands of students had fun and over 3,000 Oishi Surprise packs were given away. It was a thrilling experience for everyone, Oishi and Team O included! Elmo says of the experience, “It was O-some! Let’s do it again! [laughs]”
If you want Team O to visit your place, add them on Twitter @oishi_tweets or like them on facebook – facebook.com/oishi.ph