Cevo 4K by Toshiba is latest in TV technology

Toshiba is one of the oldest, if not the oldest TV brand we know.That is why I was glad to be apprised by them of the latest in TV technology in a launch recently. As a Pinoy, am one with the rest in believing that the bigger the screen and the brighter the picture, it’s okay already. The experts would advise buyers to be more concerned with the nitty gritty. They actually think the picture quality of the TV is a better gauge than the brightness component.

“Televisions are being made to create a wow feeling, the bigger the screen, the more excitement,” said Yuuji Motomura, brand manager for Toshiba Japan’s TV Division. “The problem though is that with bigger screens, even images shot in full HD can look pixelized. It is not enough that the TV screen is big – it also has to be equipped with the technology that maintains the high picture quality to enhance the viewing experience.”

Yuji Motomura, TV Brand Manager

For its new generation of TVs, Toshiba has launched Cevo 4K, its core technology for television which upgrades TV image quality, restores precision, and enables superior picture for contents like Blu-ray, HD TV and 4K video. It is an enhancement of the 4K video format first introduced by Toshiba in 2011. The big deal about 4K is its resolution that’s four times the pixels of full HD. To the regular viewer, this means onscreen images appear closest to the way they look in real life!

Abe Olandres & Paul Soriano

No less than noted commercial director Paul Soriano and top tech blogger Abe “Yuga” Olandres are saying positive words about Toshiba’s latest innovation.

Said Paul: “It isn’t easy to show true images on a television screen that best match real life color and consistency. Toshiba’s CEVO 4K technology is topnotch in terms of precision. The sense of detail and sharpness is excellent and the way it captures natural light and skin tones. If you’re the type who likes to watch videos in Blu Ray and TV programs that are broadcast in HD, it’s definitely something you’d want your TV to be equipped with. It will be a waste not to enjoy the full benefits of HD broadcast if your TV set is not at its optimum.”

On the other hand, Yuga who owns a Toshiba TV himself, said: “I can see how the CEVO 4K models will appeal to a set of consumers who expect a lot from their TV sets and enjoy the reality feel when watching. Those who have a strong appreciation of video technology will definitely want to get a hold of this.”

According to Toshiba people, most content currently available for the general public, such as commercial TV broadcast by global media outfits and movies distributed internationally, are shot in full HD, and 4K has begun to catch on.

In the Philippines, local TV networks still broadcast in standard definition but are expected to go into full HD in the next couple of years. These developments signal a shift, if not a mass migration, to more advanced TV models that will give justice to the hi-tech formats that they are produced in.

For more information, log on to www.toshiba.ph

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