San Juan fiesta gets high-tech with Downy

The city of San Juan in Manila is best known for its annual Wattah Wattah (Basaan) festival which is characterized by the splashing of water on other people in the spirit of merriment.Pedestrians and those riding vehicles with open windows are not spared from getting wet. Here are some scenes from yesterday’s annual city fiesta in honor of St. John the Baptist -

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This year’s celebration got another twist when residents were given an unconventional but very appropriate “blowout.” The whole experience was made more fun and comfortable with the inclusion of a huge dryer at the Plaza Mayor along N. Domingo Street. The dryer became an enjoyable attraction as residents and guests alike dried themselves up after having been doused with water.

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In partnership with P&G Downy, the dryer highlighted Downy’s quick-dry formula that helps dry clothes faster. Fresh towels were handed out afterwards to allow guests to experience the fragrance and softness benefits of Downy Sunrise Fresh.

As an added treat, Basaan enthusiasts engaged in various basaan games that involved wearing hydro-chromatic shirts. The first of its kind in the Philippines, the Downy hydro-chromatic shirts bore hidden messages that could only be seen when the shirt is wet. Finally, shirts were also given away during the annual parade to complete the freshness experience.

Downy Brand Manager Nicole Villarojo said the San Juan Fiesta was an ideal opportunity to spotlight the advantages of using Downy Sunrise Fresh, especially since the celebration occurs at the start of the rainy season in the Philippines. “During the rainy season, your clothes take longer to dry because of the lack of sunlight. The prolonged wetness causes a “damp, musty” odor to settle on the clothes. With Downy Sunrise Fresh, your clothes dry faster even during rainy days. Downy Sunrise Fresh has a quick-dry formula that helps dry your clothes faster, keeping them smelling fresh even as you dry them indoors,” she said.

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