Matteo Guidicelli for Mentos


Multi-talented Matteo Guidicelli, who first shot to fame as an award-winning racer, recently signed up as the endorser of Mentos candy. It helps that the Mentos HQ is in Italy and Matteo is half-Italian so they jibe together.

The young artist revealed the secret of his success:

“I’m hyper, I can’t stay in one place! If I’m not working, I’m working out or training. I don’t like wasting time so I try to be productive. What keeps me excited about life is knowing that there are always bigger challenges for me to take on.”

This 2014, Matteo – who is with ABS-CBN’s Star Magic – is ready to take on more projects. He’s the co-host of The Biggest Loser Pinoy Edition: Doubles and on the side, he’s being romantically linked to Pop Princess Sarah Geronimo.

“The best thing about life is all the things that happen without you even expecting them to happen,” he says with an air of mystery.

From the official press release:

Mentos signed up popular young actor, model, TV host, and triathlete Matteo Guidicelli as its brand spokesperson. Matteo characterizes the fresh, cool, active, and quirky lifestyle, which Mentos has been known for as a brand.

Shown in photo during the signing are: (from left) Gigi Tibi, President and CEO of RadManila Philippines, Matteo Guidicelli, Benjamin Verhulsel, Marketing Head of Perfetti Van Melle for Export Far East and Philippine Markets, and Eugen Soriano, Senior Brand Manager for Mentos.


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