Donate your old bras for a good cause

(Photo courtesy of my Facebook friend Atinna)

flowers in bra

If you have no use for your old brassieres, it’s time to donate them to Ciudad Medical Zamboanga’s (CMZ) Breast Wellness Center for its Bra to Raise Awareness (BRA) campaign to fight the incidence of breast cancer in the country.

The group will start to build a monumental bra art edifice on March 21 led by Zamboanga artists. They will create a huge BRA installation art to be called the Ciudad de Zamboanga BREAST (Bra to Raise Early Awareness for Screening and Treatment) Art — a 3D, sculpture-like edifice made of individual bras.

International artist Rameer Tawasil said CMZ’s BREAST Art is a form of art expression to be placed outside CMZ meant to catch the attention of the public on their breast cancer prevention advocacy.

Currently, breast cancer is the most common cancer in the Philippines and we also have the highest incidence rate in Asia. Unfortunately, survival rate in the Philippines is below 40 percent compared to the high survival rates of 80 percent to 98 percent in developed countries.

“The number of deaths from breast cancer can be greatly reduced if women know how to do self-breast examination, schedule regular breast cancer screenings and learn how to take care of their health, especially those who have history of cancer in the family,” said Dr. Marissa Lim of CMZ’s Breast Wellness Center.

In Zamboanga, CMZ has placed BRA drop boxes in different strategic locations such as hospitals, offices, banks and schools.

On the other hand, CMZ’s partner, HealthSolutions Enterprises, Inc., is inviting non-residents of Zamboanga to be a part of this project as well. Contact Ciudad Medical Zamboanga’s Breast Wellness Center at (062) 992-7330 local 1278 for more information on the BRA Campaign and see how you or your organization can help.

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