#TeenWeekPH2014 makes kids future-ready

Now on its second year, Teen Week PH 2014 had a fun launch recently and I do like the whole concept of empowering teens to be ‘future-ready.’ SM Aura’s SMX Convention Center Hall 2 was jampacked with students from different schools in Metro Manila who excitedly joined activity booths and hobnobbed with today’s most famous influencers.

TeenWeekPH

TeenWeekPH

“Because we wanted to truly make the campaign for teens and by teens, this year’s activities were developed with the help of the teens through a crowd sourcing method done on the #TeenWeekPH Facebook page,” shared Mar Corazo, Project Head and Rexona Brand Manager. “Through this, we gave teens the opportunity to have a say and choose what activities they would like to happen in this year’s #TeenWeekPH.”

The booths had different topics for each day of the week such as #MoveUpMonday, #TransformTuesday, #WorkItWednesday, #TransformThursday and #FutureFriday.

There were oodles of celebrities at the TeenWeekPH launch and here were just some of those we spotted:

Unilever Teenfluencers Laureen Uy, Elmo Magalona, Slater Young, Nicole Andersson and Verniece Enciso

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PBB Teens Fourth Pagotan, Mariz Stella, Fifth Pagotan,Vickie Rushton and Axel Torres

PBBteens

Ponds Girls Tricia Gosingtian, Patricia Prieto and Khryz Uy

Tricia&Co.

The gorgeous Bb. Pilipinas beauties who are also Cream Silk Ambassadors…

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The football brothers Phil and James Younghusband

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Based on research conducted before and after the holding of the first-ever #TeenweekPH in 2013, Unilever claimed the program improved the participants’ personal care and hygiene habits, converting up to 58% of
non-users to the use of personal care products, and increasing usage frequency of current users by up to five times.

Gina Lorenzana, Head of Personal Care for Unilever said: ” “#TeenWeekPH was created to empower Filipino teens to be ready for the future by teaching them the impact of personal care and hygiene to their overall confidence. From the four million teens we interacted with for this project in 2013, this year we want it to be even bigger, expanding our reach to seven million teens across the country.”

TeenWeek PH isn’t just a one-time event. Educational modules, co-created in 2013 with consultants from the Department of Education and Teen Experts, will be deployed to participating schools.Furthermore, the project site at TeenweekPH.com is the biggest virtual hangout in the country, allowing students to interact online with their teen idols and role models.

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