Procter & Gamble (P&G) Philippines recently held a launch for its latest project EverydayMe.com.ph which is envisioned to be an online community of women. It is designed to give tips and information on how to survive a multi-tasking, multi-faceted life as a modern Filipino woman. You know the drill: we aren’t just moms or wives these days, we also double, triple (or even quadruple!) as corporate slaves, entrepreneurs, community organizers, bloggers or whatever you can think of.
Actually, I was thinking to myself: “oh no, not another website!” But since it’s backed up by a giant multinational company like P&G, expect to get MORE, not just tons of informative materials about how to come up with the best costume ideas for Halloween or massage your face to prevent ageing. By more, we mean freebies and giveaways. For instance, newly-registered users of the site can get as much as P900 discount on P&G products just by signing up.
Here were some of the beautiful people we saw at the launch held at the Conservatory of the Peninsula Manila. Dainty dresses are very much in!
Model Kim Jones(also known as Mrs. Jericho Rosales) looked elegant in an off-shoulder floral design.
Stylist and blogger Jenni Epperson opted for a more casual look. We love how this shade of green (and the unexpected pairing with blue flats) is so cool on the eye.
P&G brand communications manager Anna Legarda Locsin …
Prettiness was painted all around the table setting and the decor….
We loved the swag bag consisting of P&G products. Except for the delish Peninsula chocolates, I guess you can also get this bunch if you’re an EverydayMe member since they promised regular onsite promotions, discounts and rewards for using products. My favorite from the giveaway is the new Olay CC Cream, and am also excited to try the Pantene treatment for Colored/Permed hair.
Anyway, if you’re a multi-tasking woman like me, do browse the site for topics of interest and insightful articles from today’s popular trendsetters. Kim Jones’ maiden article, for example, enumerates her travel fashion essentials.
The sections at Everydayme.com.ph include the following:
Family Life – deals with parenting and is a virtual go-to source of information for moms
Health and well-being – You can find here stress relievers, fitness and diet tricks
Home and Garden – decorating and do-it-yourself tips for the domestic diva
Beauty & Fashion – how to stay pretty and dress up in style
Smart Shopping – here’s where you can access exclusive deals and products from P&G
Official site: www.everydayme.com.ph