Closeup Diamond Attraction : the launch

We couldn’t miss the launch of Closeup’s Diamond Attraction which was held last January 27 at the Blackbird restaurant in Ayala Triangle. Firstly, it was my first time to dine at chef Colin McKay’s Blackbird which has one of Manila’s sought-after dining tables right now. Second, we were all in good company. The bloggers and journalists who attended were all dressed in sleek black excited over the unveiling of what’s touted to be a first in oral care: a toothpaste which gives one visibly whiter teeth in just one brush!

Here’s a teaser of the commercial starring Closeup Diamond Attraction endorser Heart Evangelista –

I like the classy packaging of this product, and also love the fact that it’s co-created in collaboration with cosmetic dentists. In the words of Closeup Senior Brand Manager Gem Laforteza: “We are always looking for ways to innovate and to accentuate every woman’s best accessory, her smile. Diamond Attraction is guaranteed to give users an instant lift so that they’re able to flash their pearly whites with utmost confidence.”

And so we saw the event’s VIP guests in high spirits for the evening, beginning with Heart and Senator Chiz who will we wed in less than two weeks in Balesin Island.

Soon-to-be-wed couple, Heart Evangelista and Chiz Escudero

Model and emcee Teresa Herrera –

Event Host, Teresa Herrera

One of the city’s top cosmetic dentists, Dr. Cecile Infantado, was present and gave a short talk on how Closeup Diamond Attraction is different from other whitening toothpastes in the market due to the presence of Blue Light Technology. “The blue covarine foam lessens the yellow tones on teeth, making teeth look whiter and brighter, instantly,” said Dr. Cecile.

Dr. Cecile Infantado, Closeup's resident expert and cosmetic dentist

Celebrity makeup artist Xeng Zulueta considers the new Closeup line one of her top beauty picks for 2015, saying it should be a good addition to anyone’s makeup kit.

Celebrity Make-up Artist, Xeng Zulueta

We also spotted Unilever’s ultra-svelte Head of PR Apples Aberin…

Unilever Head of PR, Apples Aberin

I shared the table with my beauty-blogger friends Mrs. Martinez, Rowena of Animetric’s World and Martha of The Beauty Junkee. It was nice catching up with the girls. And I couldn’t help but admire the classy table arrangement at Blackbird too 🙂

Close up event

Look for Closeup Diamond Attraction in all leading supermarkets now.

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