It seemed only last year when we hobnobbed with the gentleman of a star named Luis Manzano. Now it’s 2015 and he’s still up to his game being the endorser and brand ambassador of Sensodyne, the No. 1 product recommended by dentists for tooth sensitivity.
This time around, Luis gave us the great piece of news that there is now the all-new Sensodyne Mouthwash to complement the toothpaste line and give double-acting relief against ‘pangingilo’ or tooth sensitivity.
“At this point in my life, I’ve found out that it’s not fun when you miss out on the little pleasures like savoring a great dessert or munching on new food that’s the talk of the town. I was a victim of dentine sensitivity before that’s why I know how it feels and I rely only on Sensodyne’s highly-specialized line of oral care products to give instant relief,” said Luis.
He also shared the piece of good news that the public can now upload their “Great Little Moments” in the Sensodyne Philippines website at www.sensodyne.com.ph. For those like Luis who have won the battle against pangingilo, just send in a striking photo (for example, of yourself enjoying a bowl of ice cream with friends) for a chance to win the grand prize of a trip to Asia in this digital campaign.
Heather Pelier, incoming Consumer Healthcare General Manager of GSK Philippines noted the strides made by Sensodyne “in reaching out to more Filipinos who used to
just endure the pain of their dental condition. We want to encourage them now to tell their stories to the world, of how they can now that enjoy their favorite food and drinks and fully enjoy dining together with their family and friends without fear of pangingilo.”
Statistics show that 9 out of 10 Filipinos suffer from sensitive teeth. Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer portion leading to the tooth’s nerve center.
Other causes are brushing too hard, gingivitis, receding gums and teeth grinding.
“Having sensitive teeth can mean anything from getting a mild twinge to having
severe discomfort that can last for several hours. It can also be an early warning sign of more serious dental problems,” Dr. Rannier Reyes of the Philippine
Periodontal Society revealed.