HSMA is the Hotel Sales & Marketing Association, a 38-year old organization with its members coming from 60 hotels and resorts all over the Philippines.It continuously educates and trains sales and marketing professionals through workshops, seminars and conferences that focus on selling skills, marketing trends, creativity, communication, change management, current events, economy, and travel forecasts.
As part of its mandate for 2015, HSMA launched last May 28 the first Virtus Awards that aims to foster a culture of excellence and recognize the accomplishments of its hardworking members.
The awards will have three individual sales and marketing categories – Associate, Manager, Leader – covering positions in room sales, events management, catering, reservation, public relations and communication, and revenue management. The multi-category initiative also recognizes a Marketing Campaign of the Year, built around a single, unified theme, using at least two different types of media.
Rose Libongco, overall chair of the awards said: “The Virtus Awards comes at a most opportune time. With the establishment of the ASEAN Community by 2015, the prioritization of the country’s travel and tourism industry opens a unique window of opportunity for local stakeholders to benefit from, as well as to cope with the challenges of regional integration”.
She pointed out: “The ASEAN tourism market is expanding steadily over the years, reaching 94 million in 2013, with more ASEAN nationals travelling around ASEAN countries. The Virtus Awards aims to position Filipino sales and marketing professionals well in a wider marketplace as more properties open in the region and particularly in the Philippines”.
Deadline for the sending of nominations or entries is on September 15. Stalwarts of the travel and tourism industry, members of the academe and thought leaders in the fields of advertising, public relations, media and digital marketing will compose the panel of judges. Judging of shortlisted entries is on October 15.
“The black-tie gala dinner on November 27, is a pinnacle celebration of this year’s first set of winners, expected to attract nearly 500 key influencers in the tourism and travel industry”, stated Ms. Libongco.
Information on the 2015 Virtus Awards is available at www.hsmaph.com. You may also call the awards Secretariat at telephone numbers (02) 926.0224, 514.5714 or e-mail Virtusph@gmail.com.