Kathryn Bernardo in Primadonna’s Pre-Holiday 2015 collection

Primadonna Pre Holiday Collection 2015

Primadonna is one of my favorite local footwear brands and that’s why I had to free up my schedule that weekend when they launched their Pre-Holiday 2015 collection. It helped that the special guest that night was Kathryn Bernardo. The label’s choice of the in-demand Teen Queen as their newest endorser show’s just far Primadonna has come in its 8 years of existence.

Starting with just 3 stores in 2007, Primadonna branches are now 50-strong nationwide. We think the secret of its success is its ability to deliver the latest footwear interpretation from the world’s fashion capitals and make it affordable for the Pinoy consumer.

Kathryn herself gushes: “I love how quick Primadonna is when it comes to picking up what’s uso. So if I see Taylor Swift wearing something na gusto ko, I run to Primadonna because am sure they have what am looking for!”

For its Pre-Holiday 2015 collection, Primadonna dishes out its version of the ‘Sports Luxe’ trend first set by the likes of Helmut Lang and Alexander Wang. Dominating the line-up are chunky ‘flatforms’ and thick-soled slides, definitely a comfier alternative to heels if you want to add height or to simply just look fashionable.

Primadonna Pre Holiday Collection 2015

Primadonna Pre Holiday Collection 2015

Stylish slip-ons are all the rage these days and I like the lacy detail on this one…

Primadonna Pre Holiday Collection 2015

Animal prints are becoming run-of-the-mill but of course one can still rock the look…

Primadonna Pre Holiday Collection 2015

Primadonna Pre Holiday Collection 2015

I love these pastel-colored sneakers which come in pink, yellow and blue. Thinking that they’re so perfect for my daughters! 🙂

Primadonna Pre Holiday Collection 2015

Thankfully, price will not be a hindrance when you like Primadonna’s chic designer-inspired pieces. They’re in the affordable price range of from P1,299.95 to P2,999.95. Looking good doesn’t have to hurt.

Follow @primadonnaPH on Twitter and Instagram, /primadonnashoesofficial on Facebook or visit their official website www.primadonna.com.ph

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