GSK unveils ‘You Can & You Will’ campaign

May was Cervical Cancer Awareness Month. In line with this, pharmaceutical company GlaxoSmithKline (GSK) boosted its advocacy to increase cervical cancer awareness efforts with the Power Over Cervical Cancer “You Can & You Will” campaign.

The campaign aims to encourage Filipinas to realize that they have the power to protect themselves and their dreams—simply by consulting their doctors and asking about ways to prevent cervical cancer, the second leading cause of cancer deaths among Filipinas.

“An ounce of prevention is better than a pound of cure. Getting cancer may be a distant concept for women who are well and at their prime, but they should be aware that even the healthiest can be at risk,” said Dr. Leah Manio, GSK Medical Affairs Manager.

GSK campaign

A few celebrities attended the campaign launch at Fairmont Hotel in Makati.

There was celebrity Andi Manzano-Reyes with her equally beautiful mom, Rose Manzano who herself bravely survived cervical cancer.

Andi Manzano-Reyes with her Mom Rose Manzano Cervical Cancer Survivor

Model and beauty queen Abbygale Arenas represented the Bravehearts Coalition of the Philippines, a non-profit group she founded which advocates awareness, screening and vaccination to combat cervical cancer.

Abbygale Arenas-De Leon President of Bravehearts Coalition 6

Event host Issa Litton –

Host Issa Litton

The medical specialists: (from left) Dr. Erwin de Mesa, Dr. Leah Mano, Dr. Anna Marie Ignacio-Alensuela, Dr. Maria Julieta Germar, Jackielyn Cortez, Dr. Christine Dizon and GSK Philippines General Manager Lyn Baxter.

Dr. Erwin De Mesa, Dr Leah Man?o, Dr. Anna Marie Ignacio-Alensuela, Dr. Maria Julieta Germar, Jackielyn Cortez, Dr. Christine Dizon and Lyn Baxter

Doctors espouse vaccination and early detection through screening because according to Dr.Mano herself, “the financial cost of preventing cervical cancer through screening and vaccination is 20 times more affordable than the cost of treatment.”

She told Filipino women: “The power to protect yourself from cervical cancer is in your hands, and NOW is the best time to consult with your physician and have yourself screened.”

To know more, visit the Power Over Cervical Cancer Page on Facebook (www.facebook.com/POCCPh) and the Pangarap Mo, Protektado page on Youtube (www.youtube.com/ProteksyonPortal) containing information and short films conveying how to protect oneself against vaccine-preventable diseases.

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