Swag Junior : Japanese-inspired street wear for cool kids on the block

As a mom, I delight in choosing clothes for, and dressing up, my kids. Gladly, they don’t rebel against my choices because (ahem…) am confident am fashion-conscious myself.

The rule is to stay on the safe side by choosing classics that will withstand trends and time. This is true with my eldest, a boy, who likes his shirts to be in black and white. The rule also applies to the twins who must stick with classic pieces since they still have to hand down the clothes to our youngest, Lucia. Common sense, isn’t it?

But as my kids are older now, I do feel they are expressing their individuality more and more.This is a totally different generation whose members relish the creative freedom of expression, especially in the realm of fashion.

I was glad to recently discover a fashion brand that is contemporary yet fun. It helps that it comes from a world-recognized fashion hub that is Japan, and the name is Swag Junior.

Swag Junior

The line is tailored for boys and girls aged 1 to 4, as well as 5 to 12 years old. It’s just perfect for my youngest girl Lucia who is 6 1/2 years old. Here she’s wearing some of the Swag Junior ensemble we picked for her, a graphic tee that’s priced below P500 and jogger jeans with patches (about P899.75)

Swag Junior

Lucia also has a Swag Junior denim dress (P799) and the staff is shown ‘ironing’ the personalized patches we picked. Just an observation: the patches came off eventually.

Swag Junior

Aside from the patches, there are also detachable pins you can put on the clothes with the words ‘awesome,’ ‘legit’ etc.

Swag Junior

What’s up in the present Swag Junior collection: denims in all kinds of cool styles, cropped tops, jumpers, distressed shorts, bomber jackets, khakis and the whole lot of them…

Swag Junior

Swag Junior

Swag Junior

OOTD-ready kids wear Swag Junior!

Swag Junior

Find the brand in the following The SM Store branches: For boys – SM Megamall, San Lazaro, Bicutan, Iloilo, Cebu, Las Pinas, Harrison, Lucena and Southmall; For girls – Bicutan, Iloilo, Lucena, Harrison, Bacolod, Las Pinas and Southmall. Swag Junior infants/toddlers (ages 1 to 4) can be found in SM Bacoor, Cebu, Seaside City Cebu, Megamall, Makati, North EDSA, Pampanga and Tarlac

Related Posts Plugin for WordPress, Blogger...