Home >> Technews >> Urban Rugged Gear (URGe) store opens in Greenbelt

URGe or Urban Rugged Gear is the latest store in town to offer gadgets, bags and accessories for the mobile urban warrior. Their maiden branch at the second floor of Greenbelt 1 Makati opened this week. It houses some of the prestigious brands which they also officially distribute in the Philippines such as GoPro, OtterBox, Goal Zero, YurBuds, LifeProof,LeefiBridge and Bang & Olufsen (B&)O Play.

URGe owners Anthony Kierulf, Jay Tengco, Jaycee Dee and Joanne Tengco pose outside the store –

URGe  Urban Rugged Gear Founders Anthony Kierulf, Jay Tengco, Jaycee Dee and Joanne Tengco

Aside from those already mentioned, URGe is also the sole distributor of the San Francisco based Mission Workshop, WaterShot iPhone underwater camera, Ethnotek, and Drifter.

Mission Workshop is a brand known for its weatherproof bags and technical apparel.

Urge store Greenbelt

I was taking a fancy to this bag which was waterproof and had removable parts. Definitely great for things like hiking or even just travelling.

Urge store Greenbelt

Ethnotek is a brand making a name for its socially responsible bags.It’s made from handmade fabrics weaved by artisans from such countries as Ghana, Guatemala, India, Indonesia and Vietnam.


Look out for these premium, quality brands on the shelves of URGe: GoPro, Otterbox, and B&O play, to name just a few…

Urge store Greenbelt

Urge store Greenbelt

Urge store Greenbelt

Visit the URGe showrooms in Greenbelt 1, Ayala Center, Makati City and 2nd Floor, Theater Mall, Greenhills Shopping Center or check out their website at www.urge.ph

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This blog is my own happy place where I've written on a sundry of topics since 2004. Am an entrepreneur and busy mom who's passionate about travel, food and fitness. Email me at annalyn.jusay@gmail.com for inquiries & collaborations....thank you!

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