Eye Mo is one of those trusted brands which has entered the common lexicon. It’s like Frigidaire for refrigerator or Xerox for photocopying. When it comes to soothing tired or irritated eyes, Eye Mo is the first thing that comes to mind.
We didn’t even notice it faded out of the local market for a while. And now it’s back with a vengeance through a tie-up between LF Asia Philippines Inc. and Combiphar, a multinational healthcare company based in Indonesia.
There are two variants now available in the market. Eye Mo Red Eyes Formula contains Tetrahydrozoline HCI for quick relief of eye redness and minor discomforts caused by irritants. On the other hand, Eye Mo Moisturizing Formula contains Hypromellose which lubricates the eyes, soothing it from eye strain and dryness.
As part of its relaunch in the Philippines, the brand has introduced the Eyeritation campaign to educate the public on the importance of proper eye care. Did you know that through basic daily activities we can strain and hurt our eyes?
Red eyes can be brought about by external factors such as dirt, pollution, and smoke which are common among people who are exposed to outdoor activities such as motorcycle riders and commuters.
Watery eyes that is not brought about by crying can be a symptom of an underlying health condition. Check for irritation of inflammation of the surface of the eye. Again, the external environment may be the culprit.
Sore eyes does not only refer to the commonly known viral infection. One can get this condition sometimes by staring into a computer screen or reading a book for too long.
Dry eyes is common among people who have high and constant exposure to gadgets, TVs, laptops and air conditioning. As people age, lack of moisture around the eyes can also be observed.
Itchy eyes may be caused by allergies and being exposed to household elements like mold and dust. Whatever happens, rubbing itchy eyes will only exacerbate the condition. Putting on Eye Mo drops is recommended in this case.
Here’s an information material we gathered on how Eye Mo can combat ‘eyeritation’ –
Among the officials who attended the launch were: Glenda Arceno, general manager of LF Asia Philippines Inc. Healthcare Division, Combiphar VP for Consumer Healthcare and Wellness Weitarsa Hendarto and LF Asia Philippines Healthcare Division Marketing Manager Earl Jayona.