Some of Manila’s fairest were seen recently at the Watsons ‘Make Your Summer’ launch. The event aimed to show that the store is all you need to be sexy, colorful and sun-proof this hot, hot season.
Having fun in the booths was Belo ambassador and singer-host Karylle Padilla Yuzon…
Also seen was lovely mom and host Patty Laurel-Filart –
Watsons displayed the full range of products beauty enthusiasts can buy. You really don’t have to look anywhere else. Among these are slimming products to help you flaunt your body this summer, alluring hair colors, and of course, sun protection items. Some of the top brands available are Nivea, Vaseline, Banana Boat, Beach Hut, Solstice, Biore, Sunplay, Belo, Neutrogena, Cetaphil, Celeteque, Kojie San, Hawaiian Tropic, Dermplus, Ponds, and Olay.
And for every P500 single receipt and purchase of participating products, SM Advantage card members get a chance to explore the wonders of the Philippine islands with getaways for four to Batanes, Boracay, Cebu, Davao, and Palawan. Promo is good until April 26, 2017 only.
Meanwhile, Watsons also launched its new TV commercial for the Switch and Save campaign featuring its six celebrity endorsers Christian Bautista, Tessa Prieto-Valdes, Iya Villana, Kylie Padilla, Lorna Tolentino, and Edu Manzano.
In photo, from left: Watsons Karen Fabres, Danilo Chiong, Jared De Guzman, Viki Encarnacion, Aida Lapez with Edu Manzano, Lorna Tolentino, Iya Villania, Kylie Padilla and Christian Bautista
Running the same blind test used in stores, Watsons asked each of the celebs the simple question, “What’s the difference between these two products?” Their answer – none! The famous stars were on in saying that you could not tell the difference between Watsons products quality and the leading brands’. But all were firm in saying that you can save up to 80% when you choose the Watsons label.
The new campaign was inspired by the Switch Test Watsons conducted among its real-life customers in the previous year. The team would mount an in-store activity that asked shoppers to compare Watsons to the leading brands with their eyes blindfolded.
Without being able to see the brands, customers were asked to try out two products and choose the one they would rather buy. From body scrubs to hair irons, shoppers felt their way through the
Watsons selection, and the results were overwhelming.