We couldn’t miss the launch of Closeup’s Diamond Attraction which was held last January 27 at the Blackbird restaurant in Ayala Triangle. Firstly, it was my first time to dine at chef Colin McKay’s Blackbird which has one of Manila’s sought-after dining tables right now. Second, we were all in good company. The bloggers and journalists who attended were all dressed in sleek black excited over the unveiling of what’s touted to be a first in oral care: a toothpaste which gives one visibly whiter teeth in just one brush!
Here’s a teaser of the commercial starring Closeup Diamond Attraction endorser Heart Evangelista –
I like the classy packaging of this product, and also love the fact that it’s co-created in collaboration with cosmetic dentists. In the words of Closeup Senior Brand Manager Gem Laforteza: “We are always looking for ways to innovate and to accentuate every woman’s best accessory, her smile. Diamond Attraction is guaranteed to give users an instant lift so that they’re able to flash their pearly whites with utmost confidence.”
And so we saw the event’s VIP guests in high spirits for the evening, beginning with Heart and Senator Chiz who will we wed in less than two weeks in Balesin Island.