#RememberHaiyan : P&G reports on Project Hope

Yesterday, we were huddled in a conference room in Makati City watching a documentary on the victims of Supertyphoon Haiyan (also known as Yolanda) which ravaged eastern Visayas last year. Today, November 8, we say a prayer on the first year anniversary of that catastrophe and remember the countless lives (and livelihood) that were lost. The question on everyone’s minds is: how are the affected and surviving families coping 365 days after Yolanda? How are they rebuilding their lives?

Do watch this short film with me, and spare 12 minutes of your time, to glimpse into the lives of some residents in Leyte province who were affected by Yolanda and how they faced the difficult task of starting anew:

Anna Legarda Locsin, Communications Head of multinational company Procter & Gamble, noted that a calamity of immense magnitude as Yolanda taught the world of the Filipinos’ “tremendous strength to move forward after so much loss.”

Thankfully, rehabilitation efforts in badly-stricken areas like Leyte got a much-needed push from the private sector. Locsin said P&G immediately implemented Project Hope together with its distributor partner in the Visayas, Dranix East.

P&G, along with the personal contributions of its employees, donated a total of P100 million products, cash and safe drinking water in the aftermath of Supertyphoon Haiyan/Yolanda. But the best manifestation of the help is, perhaps, the orange-colored Project Hope stores. Approximately 3,000 of these stores could be found in the major roads, tent cities and even the most remote locations of Yolanda-hit areas in Leyte.

Inititial Hope Store model by P&G and Distributing Partner Dranix

Continue reading

Rexona #RunToYourBeat2014 highlights & photos!

An estimated 10,000 (or more) people participated in today’s Rexona Run 2014. The last time I joined was in 2011 and this activity has definitely improved by leaps and bounds. The bigger turnout means I could not even find parking in the open grounds. Going around Mall of Asia made me late for the unholy 3:45 a.m. gun start. Best to take a taxi or call an Uber service next time :)

Rexona Run 2014 was simply awesome and extraordinary because of the presence of the music-themed tunnels, namely Retro, Hip Hop and EDM. It was like being transported into another world as people went through the tunnels, and stopping for a photo-op was in order. The coolly-decorated areas, with sounds blaring from popular artists, were simply a feast for the the eyes and the senses!



Rexona Run

I didn’t stay long enough to witness this guy propose to his girlfriend in the post-run program. But it certainly made news. “Will you run with me for the rest of my life? And I promise, like Rexona, I won’t let you down'” Hahaha. Swak! (photo courtesy of @rexonaph on Instagram)


Continue reading

#TeenWeekPH2014 makes kids future-ready

Now on its second year, Teen Week PH 2014 had a fun launch recently and I do like the whole concept of empowering teens to be ‘future-ready.’ SM Aura’s SMX Convention Center Hall 2 was jampacked with students from different schools in Metro Manila who excitedly joined activity booths and hobnobbed with today’s most famous influencers.



“Because we wanted to truly make the campaign for teens and by teens, this year’s activities were developed with the help of the teens through a crowd sourcing method done on the #TeenWeekPH Facebook page,” shared Mar Corazo, Project Head and Rexona Brand Manager. “Through this, we gave teens the opportunity to have a say and choose what activities they would like to happen in this year’s #TeenWeekPH.”

The booths had different topics for each day of the week such as #MoveUpMonday, #TransformTuesday, #WorkItWednesday, #TransformThursday and #FutureFriday.

There were oodles of celebrities at the TeenWeekPH launch and here were just some of those we spotted:

Unilever Teenfluencers Laureen Uy, Elmo Magalona, Slater Young, Nicole Andersson and Verniece Enciso


PBB Teens Fourth Pagotan, Mariz Stella, Fifth Pagotan,Vickie Rushton and Axel Torres


Continue reading

Celebrities flock to H&M Philippines opening preview!

The maiden H&M Philippines flagship store is opening tomorrow, October 17 in SM Megamall and so far it’s the year’s most awaited event among Manila’s fashionistas! In fact, a lot of people were already lined up at the Mega Fashion Hall as early as today. We were able to attend the exclusive VIP party last night where Manila’s socialites and celebrities paid homage to Sweden’s much-loved fashion brand.

Here’s a photo spread of the beautiful people we saw at the red carpet.

Sam Pinto –

Sam Pinto

Bela Padilla

Bela Padilla

Ruffa Gutierrez and daughters Lorin and Venice –

Ruffa and kids

Tim Yap and Sophie Sumner of Britain’s (and America’s) Next Top Model

Tim & Sophie

The good-looking siblings Frank, Saab and Maxene Magalona –

the Magalonas

Continue reading

Valerie Weigmann poised to win Miss World Philippines 2014?

The ceremonies for Miss World Philippines 2014 are going on at the MOA Arena as we speak. Though we never get to cover this event like we do the annual Bb. Pilipinas, our bets are on that Candidate No. 19 Valerie Weigmann will win the crown that will be left vacant by Megan Young tonight. (Although it’s tough shoes to fill since tonight’s winner will also have to bag the Miss World title bagged by Megan in Bali, Indonesia last year)

Like Megan, the 24-year old Valerie has showbiz roots, being known for her participation in Pinoy Big Brother Teen Edition Plus. Her biography also lists her as a model, host for the noontime show Eat Bulaga and an owner of a German-Turkish restaurant in Makati known as baam.

This photo of Valerie in her official Facebook page –

Valerie Weigmann

Update: the 5’8″ stunner Valerie was named Best in Swimsuit, Best in Long Gown and Miss Fashion Runway in the ongoing ceremonies: Photo via @joryrivera on Instagram

Valerie swimsuit

Continue reading

Sofitel Manila Half Marathon 2014!

Running bores me. But there’s something about an organized run that motivates you, and to run along with the crowd. My officemates and I certainly had fun joining yesterday’s Sofitel Manila Half Marathon 2014. We were there on behalf of our company (PAGCOR) which was one of the event sponsors :)


Overheard as we raced through the finish line: “O ayan, 1 kilometer na lang. Kelangan nang mag retouch para maganda sa picture.” LOL.

I realized it’s been three years since Rexona Run 2011. I looked at my before and after photos and happy to feel fitter and leaner now.No, I didn’t go on a crazy diet and will NOT give up rice. But I certainly put an effort in going to the gym (albeit irregularly) and practicing portion control (when not food blogging).

at Sofitel Manila Half Marathon 2014

Anyway, the Sofitel Manila Half Marathon 2014 was for a good cause since the funds raised will benefit the street children under the care of the Virlanie Foundation.

Virlanie kids

Continue reading

Epic selfie with Manny Pacquiao at #RexonaTrainingCamp

It was my second opportunity to have my photo taken with Manny Pacquiao , the greatest Filipino boxer of our time, but it was only last night – at the launch of the Rexona Training Camp – that I discovered how cool and down-to-earth he can be.

Me: Can I have a picture please?

Pacman: Mag-selfie na lang tayo! (after which he grabs by Samsung phone and raises it in the air for our selfie pose)


Selfie with Manny

Take 2, distort the face. LOL.

Selfie with Manny

One thing I discovered: Manny loves to selfie! And the first and only eight-division world boxing champion is a man in touch with this generation, he’s so charismatic. ’twas nice to see him be so accommodating (and selfie-ing!) with his fans.

Here’s another pic Pacman took of him & Team Unilever – PR manager Apples Aberin, Brand Manager Mar Corazo and our good friend Franco of Bridges PR (photo courtesy of Instagram @applesaberin)


Anyway, congrats Manny on being the newest brand ambassador of Rexona. We believe there’s no one else like him who embodies the Rexona Do More philosophy; being not only a boxer but also a legislator, family man, businessman, singer (??) and coming soon- a professional basketball player and coach!

Continue reading

AXE Gold Pass : ticket to the good life

The Axe Gold Pass is the search for the most masculine and attractive man in the metro voted most popular by the public and an exclusive council of celebrities.It is inviting men, 18 years old and above, to join the contest by logging on to facebook.com/AXEPhilippines and get their friends to vote for them.The top 400 men with the most votes qualify for the next round, where they will get trimmed down to the final three.

From the three, the man who emerges winner in the Gold Pass Challenge will receive the ultimate ticket to live the Gold Life! Prizes at stake include a brand new 2014 Volkswagen Beetle, an all-expenses paid trip to Las Vegas where the winner and two guests will receive VIP treatment at the hottest clubs and a one-year, rent-free condominium unit at the Fort. Isn’t that fab? ;)

To launch the search, a grand kick-off party was held at Republiq in Resorts World Manila several weeks ago. In full force at the glam event were the celebrity members of the AXE Gold Council represented by Resident Hottie Solenn Heussaf, Axe Gold Man Luis Manzano and Axe Dark Temptation man KC Montero…


Luis for Axe Gold

Axe Gold

Continue reading

#MH17 site : “the biggest crime scene in the world”

Update: Malaysian Airlines releases passenger manifest of those onboard MH17.
It also announced it will retire flight number MH17 for its Amsterdam-Kuala Lumpur route. This will be replaced by MH 19 – AMS/KUL


Like many others, am following with great interest the updates on MH17. Luckily, an old friend from the 1990s, former journalist Michael Bociurkiw (or BBQ, as we called him in Manila) is right there at the scene now as the spokesperson of the Organization for Security and Co-operation in Europe (OSCE). I just have to follow his Facebook updates to know the situation in the crash site itself.

Here are some snippets of Bociurkiw’s interview with CNN last Saturday:

“We were able to see the tailfin and we counted dozens of bodies. We are starting to see decomposition.”

“Armed guards limited the amount of area we could observe. It’s a very difficult, complicated and dangerous environment.”

The news further quoted him as saying: “It basically looks like one of the biggest, or the biggest, crime scenes in the world right now, guarded by a bunch of guys in uniform with heavy fire power, who are quite inhospitable.”

Bociurkiw (@mikeybbq on Twitter) said the crash site of MH17 is in same area in Donetsk “where four of our international civilian colleagues were kidnapped more than a month ago.” He posted this photo an armed man guarding the place-


Continue reading

Airline employee and Pinoy family perished in #MH17 flight

I went to work this morning shocked that another Malaysian Airlines flight perished in midair near Ukraine. This can’t be true. How could another B777 from the same airline company be targetted? Are the days of flying as a safe means of transport over?

A few days before, a friend intimated to me that she was still flying Malaysian airlines because the probability of another MH plane going down or meeting an accident was nil. Like 1 in 11 million. Then the MH17 shootdown happened. It makes me think that travellers are entirely helpless from being protected against the double threats of war and terrorism. We can only pray.

Like most people following the news, I was interested about the identities of the three Filipinos onboard flight MH 17. Maybe they were seafarers or contract workers? I tried finding the flight manifest online but it seems the names haven’t been released yet.A little investigation on Facebook revealed that the fatalities of the plane crash included Budy Janto Gunawan, his Filipino partner Irene Nene Pabellon and their two grown-up kids Sherryl Shania Gunawan, 15, and Darryl Dwight Gunawan, 20. Budy is a long-time Malaysian Airlines employee stationed at Schiphol Airport in Amsterdam. Irene is from Quezon Province.


Continue reading

Related Posts Plugin for WordPress, Blogger...