The tourism success of Malaysia is something we can all learn from. According to the latest data from the UN World Tourism Organization, it is the second most visited country in Asia after China. Boasting of 24.6 million arrivals last year, it ranks No. 9 globally among countries with the most number of tourists, next only to the UK, Turkey & Germany.
Hard to believe, but this is only because “in Malaysia, we treat tourism as a serious business.” These words were uttered by no less than Malaysia’s Minister of Tourism, YB Dato’ Sri Dr. Ng Yen Yen, who met with the press at the Makati Shang-ri La to orient and give developments in her country’s tourism industry.
Meeting Dr. Ng Yen Yen in person, one can easily say that she fits the role of Malaysia’s chief tourism figure to a T. She appeared very elegant, articulate and knowledgeable. I was surprised to find that Malaysia’s tourism ministers are elected, not appointed, since they follow the British system of government.The fact that they’re answerable to the people and the taxpayers makes public officials like Dr. Yen Yen very driven and results-oriented.















