If the cheery folks of 7-Eleven Philippines have their way, the next Philippine president will be determined by the number of Gulp drinks that their customers buy.
Improbable, you might say, but it has actually worked in the US for three consecutive elections, according to Jose Victor Paterno, president & CEO of Philippine Seven Corporation. Indications that Barack Obama will win first showed in the informal poll called 7-Election that 7-11 conducted along with prominent global news networks CNN and USA Today, he added.
The Philippine version of 7-Election works this way: each 2010 presidential candidate is represented by a color-coded cup (for example: yellow for Noynoy, orange for Villar, blue for Gordon, green for Gibo etc.) There are cups for “minor” candidates and the abstaining or “undecided” portion of the populace. The presidentiables are assigned a specific barcode, which 7-Eleven cashiers will scan upon purchase of their Gulp drinks.
Anyway, I do love the colorful cups. I think they’re a nice memorabilia of the coming crazy por crazy elections 
