One of the things am not happy about is the fact that my skin is highly sensitive, and prone to certain types of allergies, like contact dermatitis. Unfortunately, my son inherited this predicament and when allergy strikes, it’s the time for him (or me) to visit the doctor and get the much-needed prescription.

During a recent forum, it was quite enlightening to find that one out of five kids worldwide suffer from a form of skin allergy or another. It seems that children who haven’t been sufficiently breastfed are susceptible. Environmental pollution, allergen levels and dietary changes can encourage the development of allergies. Allergy-causing foods like soy, milk, peanuts, egg and seafood are also a trigger. And so are seemingly innocuous items like the nickel found in buttons, fiberglass toys and common household products like shampoos and detergents.

For those who have experienced uncontrollable itching of the skin, we all know how it can be a hassle. The condition certainly affects children in more ways than we can imagine, as they find it difficult to focus in school, if not incur absences; makes them unable to sleep; and affect their social life, in general.

It’s certainly good news that Green Cross – the Philippine company which has brought us The Rubbing Alcohol , Zonrox Bleach and Glide Ironing Aid, among others – now comes Del Hypoallergenic Fabric Softener. It claims to be dermatologically-tested and safe, even for children’s delicate skin, as it contains no artificial colorants. This is more of a press release announcement, I know, but it should be worth noting , especially for mommies looking for something to relieve their kids about certain allergies.

Del has launched an Allergy Awareness Program via the website, wearitchfreeclothes.com. Through the site, parents and children can read online the Itchy the Grump book and they will also be able to join the Itchy the Grump Contest by uploading their photos and videos to the site. Do check it out!