Havaianas for a cause

Shortly after we covered the Ipanema event inspired by supermodel Gisele Bundchen, a colorful big box arrived on our doorstep, this time from another well-known flip-flops manufacturer, Havaianas. In it was a denim bag and the “original” Havaianas with a monochromatic color for its strap (we had blue). I equally love this pair as it is simple and classic.

Havaianas Original

Havaianas was inviting the media to the launching of its collaboration with Rock Ed on the search for the most original youth-targeted projects. It was quite ironic because right after the launch, news came out in the papers about children’s styles of the brand being recalled from the US market because of high lead content in the paint being used to decorate the sandals. The official distributor in the Philippines, Terry SA, promptly issued a disclaimer and said they have pulled out the kiddie flip-flops in question, and will conduct further testing soon.

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