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Posts Tagged ‘Max’s fried chicken’

  1. Max’s coffee table book launched

    April 26, 2011 by ajay

    We ate in Max’s SM Sucat for Easter. Nothing fancy. But dining at Max’s has a nomnom factor that never fails. Long before the rise of today’s bonchons, twice-fried, gourmet international fried chickens, there was Max’s – a proudly Filipino brand with a crunch and deliciousness to every bite

    Their recently-launched coffee table book should be in a foodie’s collection, especially for loyalists of the brand. It is initially sold at Max’s Scout Tuason brand for P2,500 – quite pricey, but hey, it’s hardbound and with lots of glossy pictures inside.

    The House That Fried Chicken Built Coffee Table Book

    Authored by writers Robert JA Basilio and Sonia Pinto Ner, niece of Max’s founder Maximo Gimenez, the book recounts in 196 pages the humble beginnings and transition of Max’s Restaurant from a small café in Quezon City to a household name.

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  2. Max’s Restaurant launches new fish dishes

    March 7, 2010 by ajay

    I’ve never hidden the fact that Max’s is one of our favorite Filipino family restaurants. Chicken is my kids’ comfort food, and in our book, nothing beats fried chicken cooked the Max’s way. Well, am sure a lot of Pinoys agree with me – regardless of whether they’re voting for Aquino or Villar :D

    It was a pleasure to be invited by Max’s marketing and test kitchen as they launched new fish dishes just in time for the Lent. Devout Catholics in this part of the world still adhere to a no-meat diet on Fridays during the Lenten Season and the new dishes are ideal. Aside from this, there are simply people like me who prefer eating fish to meat and guess what? Am just glad it’s not another cream dory variation this time!

    Max's Spicy Laing Tilapia

    My vote goes to Max’s Spicy Laing Tilapia because it combines two of my favorite dishes. Two slices of tilapia (P195 per order) are deboned and fried to a golden crisp. Layered between them is a serving of spicy laing (taro leaves) with a topping of coconut cream sauce that is just heavenly and delicious! ;)

    Max's Salmon Belly Skewers

    I also couldn’t resist their Salmon Belly Skewers, am sure six pieces on a stick is not enough and you’ll order for more. We’re used to sinigang na salmon belly or ones which are simply pan-fried. Max’s style of grilling the salmon belly and glazing it with a teriyaki-style sauce is a welcome addition.
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  3. Four new dishes from Max’s Restaurant … and Piolo Pascual

    August 22, 2009 by ajay

    Max’s Restaurant is a classic. I just think their fried chicken is the most amazing thing in the world. Fried chicken with the falling-off-to-the-bone goodness of roast chicken, if you know what I mean. We locals take it for granted, but it is something that should be tasted when you’re in the Philippines for the first time. (note: like Jollibee, they do have overseas branches. In California and Hawaii). It was absolutely a hit when my American mother-in-law visited this resto during her maiden visit to RP. Simple joys! :D

    And because Max’s is one of my family’s favorite restos of all time, let me fill this space with the announcement of four new dishes that they’ve cooked up in their kitchen:

    Max's Adobo

    Pork adobo with ensaladang kangkong. Adobo is my comfort food with a capital CF. :D Max’s version is twice-cooked, since the meat is fried to a crisp first and mixed with savory adobo sauce. The addition of ensaladang kangkong makes this a healthy pairing.

    Max's CripyTilapia

    Crispy Tilapia with choice of Tomato or Labanos (white radish) salsa. Another comfort food of mine resurrected with a few variations. I like my tilapia with skin on, and then fried to a crispy crackle, while tasting its yummy belly fat. Max’s version has been filleted, fried to a moderate crispness and coated with breading. For the choice of salsas, tomato ranges between sweet and spicy while the labanos is mixed in a mild vinaigrette and bordering on sweet and sour.
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