We ate in Max’s SM Sucat for Easter. Nothing fancy. But dining at Max’s has a nomnom factor that never fails. Long before the rise of today’s bonchons, twice-fried, gourmet international fried chickens, there was Max’s – a proudly Filipino brand with a crunch and deliciousness to every bite
Their recently-launched coffee table book should be in a foodie’s collection, especially for loyalists of the brand. It is initially sold at Max’s Scout Tuason brand for P2,500 – quite pricey, but hey, it’s hardbound and with lots of glossy pictures inside.
Authored by writers Robert JA Basilio and Sonia Pinto Ner, niece of Max’s founder Maximo Gimenez, the book recounts in 196 pages the humble beginnings and transition of Max’s Restaurant from a small café in Quezon City to a household name.






