I interrupt my Malaysian adventure to tell you about this nice little package I got yesterday, from where else but…Krispy Kreme! I was expecting “truckloads of doughnuts” as Yuga said but the green-dotted little box of a dozen doughnuts will do. And most especially because I didn’t receive doughnuts for free in my whole life, hehe.
I’ve heard a lot about Krispy Kreme in the past and naturally I was ever curious to know what the hoopla was all about.. even though am not an avid member of the Donut Eaters’ Club, or ever ate it on anybody’s member, hehehe.
The box contained KK’s Original Glazed which was divine (it also tasted like the competitor’s Amazing Glaze. My son agrees too!) Soon enough, the 12 donuts became 7 then four, until the box became one empty white square. My kids sure loved it, as they love all donuts and even brought them to school. I thought the Original Glazed was less sweet and more exquisite than GD (and not only because I was “bribed” by KK. I can’t wait to try the other Krispy Kreme flavors though I won’t be lining up with the crowds when the flagship store opens at the Fort on Nov. 30.
As a sidenote, there has already been a lot of buzz in the local blogosphere ever since KK’s publicist in the Philippines wrote some bloggers about getting free doughnuts. Some are wary about this marketing ploy to endorse a brand. Well, I don’t think it’s an endorsement per se but a product sampling, which is a standard industry practice even in grocery stores. By sending me a boxful of donuts, Krispy Kreme is not buying my loyalty since we can very well afford it ourselves. By letting us taste the donuts, they are also taking a risk since some bloggers can just thrash these as nothing special really.
It feels special though to be one of the first in the country to taste Krispy Kreme. And local bloggers should consider it an achievement that they are now included by marketers and publicists in marketing their products. So stop the arguments will ya? Let’s just eat the donuts. Merry Christmas Krispy Kreme 😛