Client meetings are an important part of business and if you can’t get them right, you will struggle to get your new business off the ground. First impressions count so it’s vital that you impress them right away, but that’s often easier said than done, especially if you’re only a very small company. Trying to impress a client with a company that is just a few people running out of a tiny office is a lot harder than impressing them with a huge business that employs thousands of people. Naturally, they’re going to worry that your business doesn’t have the resources to meet their needs, and it’s up to you to convince them otherwise. These are some simple things that small businesses can do to impress big clients.
BOOST YOUR ONLINE PRESENCE
Before the client comes to meet with you, they’ll do a bit of research first. They will most likely do a search online and see what they can find out about you, which is why it’s important that you boost your online presence. The way that you use social media in your business is vital here because if they search online and find a page with a small handful of followers, that makes you look very unsuccessful and they will start to have second thoughts about dealing with you. But if you have a big following, that lends a lot of legitimacy to your business and clients will be impressed by that. The way that you website looks is important as well, so put some money into it and make sure that it looks professional and it isn’t outdated.
GET A VIRTUAL ADDRESS
If you run a business from home or out of a tiny office, it really doesn’t do much for your image and it can put potential clients off. But there is a simple way around that; just use a virtual address service. Sites like https://physicaladdress.com offer a virtual address that you can register the business to and you can even have post sent there. So, clients don’t need to know that you’re a tiny operation, you can give the impression that you’re a much larger business than you really are.
DO YOUR RESEARCH
Research is key because the client is expecting a pitch. You need to go in there and tell them exactly what your business can do for them, which means that you need to understand the specific challenges that they face and come up with potential solutions. If you go in there not knowing anything about their business or their needs, you’re making them do all of the hard work for you. They will feel that you have wasted their time and not doing your research makes you look incredibly unprofessional, so it’s unlikely that you’ll get a second meeting. Before you meet with any client, you need to spend a lot of time researching them. That doesn’t just mean scanning the information on their website either, you need to look into their financial performance over the last few years, check out any recent marketing campaigns, and get a sense of their future plans. This information can be tricky to find but https://web.boardroominsiders.com has a great guide to help you out.
If you do these 3 things, it doesn’t matter how small your business is, you will still be able to impress those big clients.