Direct selling brand Avon has been at the forefront of the fight against cancer— and for 2020,
they’re putting everyone on BOOBwatch. Early detection of breast cancer is potentially
lifesaving, and this year is all about making sure that every woman knows the signs, risks, and
how to take action against breast cancer— starting from regular breast self-checks.
2020 is also quite special as the company launched the
Avon Empower Bra, the first-ever mastectomy bra. It’s specially designed with breast cancer
survivors in mind. It’s a non-wired nylon microfiber lace bra equipped with soft lining with
pockets for prosthesis and cushioned straps for comfort and support.
Another unique feature is found in the prosthesis, which is made out of 3D PU foam meant to fit your cup size.
For every pair bought, P50 will be donated to the Philippine Cancer Society, Avon’s longtime
partner for their efforts. Through this fruitful partnership, Avon has been able to help many
breast cancer patients at the Avon-PGH Breast Cancer Clinic, and Avon hopes to help more
in the years to come.
Avon has also released other limited edition products so more people can show their support to
the campaign. For every purchase of the Breast Cancer Promise Umbrella and Tote Bag Set
and the Evita Watch, P50 will be donated to the Philippine Cancer Society.
Coming from the successful “Project Pink Light Night Run” in 2019, Avon is bringing an ever
stronger awareness campaign that a bigger number can enjoy participating in for a great cause.
Through these scheduled events, the brand hopes to raise P5M in funds for the Philippine
Cancer Society. All events will be streamed live on Avon Philippines’ Facebook Page.
BOOBtalk (October 10, 3PM)
Hang out with host Myrza Sison, Philippine Cancer Society Executive Director Dr. Rachel
Rosario; Breast Cancer Survivor and Practicing Medical Doctor Dr. Gia Sison; Avon Men’s Club
Ambassdor Daniel Matsunaga and TV host and News Anchor Dianne Medina, as they discuss
about breast issues and breast care.
Shaped for More with Morrisette: The Avon BOOBwatch Fundraising Concert (October
17, 4PM)
Celebrate breast cancer awareness month with delightful tunes by Morrisette Amon.
#JoinTheBOOBment Manouevres Fitness Dance-a-thon (October 24, 6PM)
With the help of the Manouevres, dance your way through fighting against breast cancer! Spend
a 2-hour long class and help our great cause as you sweat it out.
Join Avon Philippines as they educate about early detection and the signs of breast cancer.
Watch out for the exciting events and projects for this year’s breast cancer awareness month.
Show your support by using the hashtag, #BOOBwatch #JoinTheBoobment #WatchMeNow.
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