BUM is one of the oldest, most enduring, fashion labels in the Philippines. It used to be called by a much longer name Bum Equipment (itself an international brand). We are happy to hear that the label is still doing well despite the seeming saturation of the clothing market and the influx of cheap imports from China. We heard it from owners Gerwin Cue and Nathan Atienza themselves that BUM has been able to ride the tide by changing their logo and focusing on Philippine provincial cities where most of the market remains untapped. It is, no less, an inspiring business ... Continue Reading...