The Philippines is betting big on K-star power. As part of a longer-term push to lure more Korean travelers ahead of 2026, the Tourism Promotions Board (TPB) Philippines has tapped South Korean celebrities Kim Myung Soo and Choi Bo Min as its newest Tourism Ambassadors. The two stars officially signed on December 14, sealing the deal over a Kapampangan lunch in Pampanga, where TPB Chief Operating Officer Maria Margarita Montemayor Nograles joined them in signing a Memorandum of Understanding. The agreement kicks off their role in promoting the Philippines as a ... Continue Reading...