YES TO POSITIVE BEAUTY! This is the new mantra of Unilever Philippines as part of its commitment to bring about positive change through real actions – to do more good, not just less harm, for people and the planet.
“Our new thrust, Yes to Positive Beauty, is a movement not just for us, but for all Filipinos to champion a new era of beauty and personal care that’s inclusive, equitable and sustainable,” said Dorothy Dee-Ching, Unilever Philippines’ Vice President for Beauty and Personal Care.
She added that as the No. 1 beauty and personal care company in the country, we acknowledge the part we play in being a force for good, and Yes to Positive Beauty encompasses our commitment to do this through our brands – among them are Cream Silk, Pond’s, Lifebuoy, Closeup, Tresemme and Love Beauty & Planet, to name just a few.”
Loyal customers can the first to support the Yes to Positive Beauty campaign by taking part in Unilever’s Shopee sale on May 17 to 19, 2021. It’s all for a good cause since proceeds of the three-day sale will support small businesses through Mano Amiga and for orders of five items and above, buyers will get to receive it in Unilever’s new sustainable eco-wrap packaging.
Shoppers can also look forward to the following special deals and freebies during the three-day sale:
- Additional 15% off when you use the code POSITIVEBEAUTY and many more vouchers throughout the weekend
- Flash sales, with deals as low as Php 29
- Free stickers with every purchase
- First 500 orders with min. spend Php 1,499 get a limited edition tote bag
- First 400 orders with min. spend Php 1,999 get a limited edition bucket hat
- Check out the Positive Beauty Community Sale happening on May 18 featuring the small businesses we supported last year.
In a nutshell, here are four key pillars of Unilever’s Yes to Positive Beauty commitment:
- Yes to health and well-being
After a year that has heightened the importance of health and hygiene, Unilever commits to making hygiene more accessible and affordable for all Filipino families. Partnering with the Philippine Public Health Association, Unilever, through its trusted brands Lifebuoy and Closeup, launched the Hygiene 101 Campaign, a digital information drive equipping Filipinos with 101 hygiene practices to live by.
- Yes to equal opportunities
Pushing forward the agenda on gender equity, Unilever makes a conscientious effort to provide opportunities for Filipinos across the country. Starting in 2020, Unilever partnered with Mano Amiga and Shopee to create a grant for up to 25 microentrepreneurs to start or restart their business. The grant included not just monetary funding, but also access to training programs for skills needed to sustain their enterprise, and the Shopee marketplace to give life to their business online.
Another partnership piloted in 2020, Cream Silk has teamed up with Edukasyon.ph, the largest education technology platform in the country, to provide Filipinas with the tools they need to be ready for the next opportunity. This 2021, they launched the #ConditionedForGreater Online Academy, a series of free one-hour certificate courses aligned with skills needed to land a new job, even during a recession.
- Yes to beauty inclusivity
As one of the top advertisers in the country, Unilever also recognizes how its brands can do their part in shifting beauty standards to combat discrimination and championing inclusion not just in their communications but also across all efforts. The company’s flagbearer for all kinds of beauty, Dove has continued to create safe spaces for all Filipinos to embrace their unique beauty. This year, Pond’s is shifting its products and campaigns to veer away from whitening, empowering Filipinas to love and care for their skin.
Just this April, Unilever also launched its very own online portal Beautyhub.ph, a content hub celebrating a progressive, inclusive and tolerant world, representing all types of shapes, sizes, orientations, ages, religions and more.
- Yes to sustainability
In order to reduce their environmental impact and reinforce its commitment towards more sustainable practices, Unilever has taken key steps across its personal care brands to use less or better plastic.
Unilever says yes to sustainability by saying no to bubble wrap and replacing it with sustainable eco-wrap for purchases from E-commerce platform Shopee. The company is taking this small step as they continue working with partners to optimize their packaging and further reduce plastic use.