Look no more: blogging has edged out cellphones , digital media players and MRI to become the No. 1 tech trend in 2005.
“Freewheeling bloggers can boost your product – or destroy it. Either way, they’ve become a force business can’t afford to ignore,” says Fortune Magazine in its January 24 issue which has the blogosphere’s six “big dogs” on the cover: (left to right from top) – Xeni Jardin for Boing Boing,Ben Trott of the blog software firm Six Apart, Marissa Mayer of Google’s search service, Mena Trott of Six Apart, Sun Microsystems’ prexy Jonathan Schwartz, Jason Goldman of Blogger, Robert Scoble who authors Microsoft’s most popular blog and Jason Calacanis of Weblogs Inc.
The Fortune article notes how “blogs are challenging the media and changing how people in advertising, marketing, and public relations do their jobs.” And for good measure. It states that 23,000 new weblogs are created everyday by “real people with real opinions” to keep, making it harder for “corporations and other institutions to control and dictate their message.”
A point in fact, at the height of the last U.S. presidential campaign, CBS anchor Dan Rather declared on 60 Minutes the existence of memos offering proof of George W. Bush’s dereliction of duty while in the Texas National Guard. Within minutes of his broadcast, bloggers questioned the authenticity of the memos, adding their own thoughts and findings. This caused CBS to back down and admit that it could ” no longer vouch” for the memos. The incident caused Rather to retire from his prime news position.
“These are still the early days of blogging, and the form is still morphing,” Fortune said in its article. However, based on interviews with the experts, it could become “as important as email and IM” in the future.
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