There’s a growing switch to the minimalist, sustainable lifestyle these days. People like me who are hating the clutter that endless clothes shopping brings, and are just reusing or wearing items bought from years ago to save money and save the planet.
When we reuse and recycle, it’s still important that the clothes are in tiptop condition. We obviously don’t want to wear something that has seen better times or with frayed edges.
It’s a good thing that Unilever Philippines has launched Comfort Care Detergent, an innovative product that addresses the five signs of clothes aging. What are the signs to watch out for? These are: color fading, shape loss, bobbling, yellowness and roughness.
Spot the difference. Examples of aged clothes versus one that used the new Comfort were shown in the color-themed launch event. With Comfort detergent, clothes become brighter and retain their original state. They become #newforlonger.
There was also a forum where top fashion personalities, namely designer Rajo Laurel, stylist Daryl Chang and former model, now Unilever PR Apples Aberin discussed how they’ve found an ally in the unique formulation of the Comfort range. Rajo said it’s highly recommended for the delicate fabrics in his collection like pina, while Apples said the products are not for everyday clothes alone. It’s versatile enough to be used on towels and bedsheets as it makes everything fresh smelling.
Anne Maria Tan, Unilever Brand Manager for Premium Laundry, said Comfort has proven to be a game-changer in its category with its youthful tonality and refreshing brand purpose.
“It offers a full-range of products that spans fabric cleaning (powder and liquid) to Fabric Conditioning to deliver the best clothes outcome and give the wearer confidence,” Tan said.
“Fabric care used to be all about stain removal. But our consumers today demand so much more from their fabric care products. They want to restore that ‘love at first wear feeling.’ This means that that the colors are vibrant, the clothes are free from shape loss, roughness and signs of the usual wear and tear that come with frequent laundering. Comfort redefined,” she added.
The Comfort range is equipped with two of the most innovative technologies in clothes care:
– Advanced Anti-Aging Technology in Comfort Fabric Solution products protects every fiber in the piece of clothing and prevents bobbling or ‘himulmol’. In addition, it prevents ash residue that gets deposited into the fabric, which affects color vibrancy.
– Advanced Triple Care Technology in Comfort fabric conditioning products enhances the beauty of clothes and ensures smoother and softer-feel clothes. Like the fabric cleaning products, they also prevent color fading, fiber pilling and shape loss.
COMFORT is available in powder detergent, liquid detergent, fabric conditioner, detergent capsules and dry wash spray. There are two variants: Glamour Care and Casual Care. Comfort products are now available in all leading supermarkets nationwide, Lazada and Shopee. For more info, follow @comfortphilippines on Instagram.