Insurance coverage for drivers and pet dogs. Health Insurance for dengue and Covid-19. Loans for micro, small, and medium enterprises (MSMEs). Insurance against fraud in online shopping. Cryptocurrency. These are just some of the services in the pipeline or presently being offered by GCASH. The financial super app powered by Globe Telecoms this week stated in a media conference that they will not stop innovating to give more convenient options to the new generation of digitally-savvy Filipinos who need to transact business with just a click of their phones.
Officials admitted that young professionals and MSMEs are a focus market for Gcash and they have prepared for this sector a number of digital financial services like savings, loans,
insurance, and even investments.
The company said young professionals are becoming more independent, budget
conscious, and open to trying simple ways to earn more while owners of MSMEs struggle to find
accessible financing to expand their business and reach more customers.
That’s why GCash has been ramping up its line-up of financial services to help individuals
achieve financial freedom while giving micro to small entrepreneurs the lifeline they need to
keep their business afloat or the additional funds to support their expansion.
GCash has a slew of services which help users manage their wealth and gain financial security.
For one, GSave, a digital savings account, offers a higher savings rate of up to 2.6% per annum
than traditional banks, and that lets users access their money 24/7 anytime, anywhere.
GInsure is a one-stop shop for insurance products that’s easy to understand, has a low
premium but comprehensive coverage like personal accidents, medical services, car insurance,
income loss, and even online shopping, bills, cars, and pets.
The super app also enables individuals and MSMEs to have access to credit. GGives is an
easy pay-later option that allows users to purchase gadgets, appliances, furniture and even
plane tickets, among others worth up to P50,000 from 85,000 partner stores nationwide and pay
for them later up to 24 gives over 12 months; and GLoan, which offers easy and fast cash loans
up to P50,000 repayable up to 12 months with low interest rates and are suitable for digital
entrepreneurs with growing online businesses.
The mobile app can also help users manage their finances as it provides a real-time record of
their digital transactions which can be accessed 24/7 on their smartphone.
Financial literacy and customer engagement through social media
Aside from introducing various digital financial solutions, GCash is also maximizing the use of
social media in its drive to educate and engage the youth on the benefits of using the app and
learning more about its financial services.
Users can find GCash’s educational content on YouTube, Facebook, TikTok, Twitter,
Instagram where they can learn from financial and medical experts, inspirational celebrities and
other social media influencers. These include tutorials, life-goal hacks, and personal stories.
They also answer frequently asked questions on finances and discuss the advantages and
disadvantages of certain financial products, offer tips to develop the right mindset and behaviors
toward money to avoid financial mistakes.
GSave’s Ipon Challenge also engages GCash users to post their Savings Tracker on Twitter to
help show the ease and importance of saving for their future. Recently, GCash launched
“Payaman Series”, video episodes of inspiring personal stories on how GCash ambassadors
struggled financially and eventually got back on track with the help of GCash.
With GCash services and its financial literacy projects, Filipinos can start early on growing their
wealth, upgrading their lifestyle and future-proofing their finances.
GCash has been a trusted digital financial platform by millions of FIlipinos especially as its
operations is approved and regulated by the Bangko Sentral ng Pilipinas.
Since its launch in 2004, GCash users have increased to over 60 million, covering 83% of the
Philippine population. Among them are at least five million merchants using the mobile app to
accept digital payments from customers. In 2021, there were five times more active monthly
users of GCash than the second largest competitor’s.