Homegrown Filipino clothing brand Penshoppe has launched its first Corporate Social Responsibility (CSR) project. Billed #IAmDifferent, the campaign aims to form a movement to inspire everyone, especially young people, to embrace who they are despite what other people may think.
“Being different is something to celebrate and be proud of, that’s why Penshoppe is truly committed to empowering the youth to embrace their individuality”, said Jeff Bascon, Penshoppe’s brand director.
In photo: Penshoppe ambassadors Karl Kramer and Tanner Matter with fellow models…
With the help of international brand ambassadors Bella Hadid, Lucky Blue Smith, Kaia Gerber, and Sandara Park, among many other big names, Penshoppe brings its focus to the widespread issue of bullying plaguing the Filipino youth. A study reports that 1 out 2 Filipino students have experienced or witnessed bullying in their schools. It has also taken a new form especially with the advent of social media as it provides a more convenient avenue to spread hate and thrive on people’s insecurities.
“Our society, especially today’s youth, faces the harsh reality of bullying just because we may look or act differently from others. Penshoppe believes that there is a need for us to use our voices and influence everyone to take a stand against bullying,” Bascon noted.
At the core of this campaign is Penshoppe’s newest collection of tees and caps which are emblazoned with the campaign statements “I Am Different” and “Different is good”. Each t-shirt from the limited edition #IAmDifferent collection features construction from luxe fabric and with a special identifier: a unique serial number.
Proceeds from the #IAmDifferent collection will benefit development of a module that discourages bullying and encourages acceptance in public school children, in partnership with Teach For The Philippines.
“We know we have a long way to go, but we hope that this campaign will start a movement, educate and encourage many Filipinos to be involved and to do their part against bullying”, Bascon added. The movement has already started on social media, with a growing number of posts tagged by ClubPenshoppePH members Loisa Andalio, Ronnie Alonte, Sofia Andres, Tanner Mata, Maria Fabiana, and Emilio Perez. Local personalities have also lent their voices to the cause, including Alab Pilipinas head coach Jimmy Alapag, SheTalks Asia co-founder Vicky Herrera, entrepreneur Patti Grandidge, singer/songwriter Keiko Necesario, and others.
Wear your differences proud! Visit www.penshoppe.com to know more about how you too can embrace what makes you different and take a stand against bullying.