Nailaholics celebrated last October 27 its 7th National Pampering Day by supporting Mental Health Awareness through its chosen beneficiary–Hopeline Philippines.
The Covid-induced lockdowns which lasted for almost two years has brought in a new array of mental health concerns, according to Ms. Abby Borja, Head of Marketing for R2 Group of Exclusive Brands, which owns and operates Nailaholics salons nationwide.
” We all had our fair share of anxiety that developed through the course of the pandemic. Some even lost loved ones unexpectedly or had a hard time recovering from illness themselves. We just could not deny the unfortunate fact that we all bred some form of mental health concern, and there is a serious need to address this,” Borja said.
Nailaholics has always focused on its mission to give back. Past National Pampering Day celebrations saw Nailaholics supporting meaningful advocacies, mostly geared towards environmental preservation. In 2019, the company donated PHP113,000 to Save the Philippines Seas and sent a Nailaholics client to an all-expense paid vacation while joining a beach clean-up drive in the beautiful island of Siargao.
For 2022, the beneficiary is HopelinePH by the Natasha Goulbourn Foundation. It is a non-profit which provides free 24/7 suicide prevention and crisis intervention hotlines. They also conduct webinars and recently launched mental health courses that will equip the education system to deal with the silent mental health crisis.
One of the ways to protect and preserve our mental health is to practice self-love. “Like we always say here at Nailaholics, self-care is not selfish. It is never selfish to take care of yourself, and to make your happiness a priority. It is necessary. And it is your responsibility to make the world a better place by making yourself better.” added Ms. Borja.
Nailaholics invited all of its regular patrons and even new clients to participate in this advocacy of making mental health a priority. On October 27th, from 10:00AM-2:00PM, ten selected Nailaholics branches* gave FREE HOPE MANICURE when they donated at least P100 to HopelinePH. Each donation sent to HopelinePH’s G-CASH account allowed them to pamper themselves and have well-groomed nails. The Hope Manicure also featured a special green polish collection to represent the green ribbon symbolizing support for mental health awareness.