A few weeks back, we attended the launch of supermarket chain Puregold’s eco-friendly ‘Walang Plastik Mondays’ campaign. As you guessed, this is part of the movement to eradicate single-use plastics that do more harm to the environment than good. Small steps, you may say, but very good in creating awareness among everyone to reduce, reuse and recycle.
With “Walang Plastik Mondays,” Puregold stores in the National Capital Region will give Php1 cashback for every eco bag used by Perks and Tindahan Ni Aling Puring members, who can earn up to Php5 in savings for every transaction.
“Puregold’s intent is to be a mindful company that reuses whatever resources are available and as a retailer, encourages its customers to do the same,” said Puregold President Vincent Co. “We are very much invested in doing business sustainably and help the younger generations look forward to their future. This is a community effort and we hope to work hand in hand with our customers in achieving our objective,” said Vincent.
According to Puregold senior manager for marketing Ms. Ivy Piedad, their supermarket customers have been making more sustainable choices with a growing usage of eco bags, resulting in a decline of almost 40% in the company’s purchase of single-use plastic bags in 2021. Almost half of Puregold stores have either discontinued the use of single-use plastic bags or transitioned to more sustainable materials such as recycled carton boxes or eco bags.
To date, all Puregold stores are geared towards conversion to 100% LED main lighting to reduce energy consumption. Further, Puregold’s 135 wastewater treatment facilities are compliant with government regulations, as it also ventures into Rainwater Catchment, Gray Water reuse and other water savings and mitigating measures to lessen the company’s impact on water resources. Meanwhile, migration of business’ logistics requirements to optimum cross-dock operations efficiency is in position to help reduce carbon emission by an estimated 36%.