I really enjoyed our business trip to Davao City last July and what clinched it was our overnight stopover at the scenic Pearl Farm Resort in Samal Island. It's a must see when you're in Davao because it's out there as one of the top resorts in the Philippines. Our time in Pearl Farm, no matter how short, surely gave us time to unwind and shoo the work blues away. Most of all, the ultra-refreshing views made us forget the sullen landscape of the city. How can you probably sulk when you open the bedroom window to something like this? ... Continue Reading...
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Corporate blogging 101: should your company engage in it? (Blog-O-Rama)
Note: This post is adapted from my Manila Bulletin Blog-O-Rama column for April 27, 2009. Because of the popularity of blogs these days, some companies are joining the blog mob or the blog bandwagon. There’s really nothing wrong with this. A corporate blog, after all, is another way to connect with your customers or market on another level. And a blog, if put up well, can project more warmth and candidness than a generic press releases would. It is an affordable, high-impact way to get your message across without the expense of multi-million campaigns. On the ... Continue Reading...
What is this thing about labelling bloggers into Exhibits A, B, and C?
Gamer and blogger Carlo Ople stirred a hornet's nest when he categorized different types of bloggers in his new blog. While his pronounced intention is to teach marketers and public relations companies on "How to Deal with New Media," it seems Mr. Ople is now finding out the hard way about "How NOT to Write Derogatory Blog Posts about New Media." The reaction from certain sectors who felt slighted by the use of the term "Patay Gutom Blogger" to refer to those who attend events because of the free food and freebies has been substantial that Mr. Ople was forced to ... Continue Reading...
Manila’s dine-in seafood markets
With a mainly no-meat diet being imposed by Filipino Roman Catholics among themselves this past Holy Week, allow me to talk about seafood markets that have mushroomed in the city. When you're craving for cooked seafood in these parts, you can think of three major sources: the Filipino restos where you can feast on local specialties like guinataang kuhol (snail), the Chinese restos which have offerings like crispy shrimps or crab with sotanghon (vermicelli), and the open-air markets where you can pick your seafood fresh and have it cooked in the adjoining restaurant of ... Continue Reading...
Because we ate all that Chickenjoy, Jollibee turns over P18 million to charity
Donations are hard to come by, in these times of recession. Companies are cutting back on all fronts, including charitable contributions which used to be an appropriate venue for tax breaks and aiding underprivileged sectors of society. That is why we were quite elated when we heard the news that fastfood giant Jollibee turned over P18 million to eight recipient-foundations who will implement programs to benefit Filipino children around the country. The eight beneficiaries of the Jollibee grants are Cottolengo Filipino (Rizal), ERDA Tech (Manila), Families and ... Continue Reading...
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