Lemon Square Cheesecake is a familiar product moms like me see in grocery shelves. In fact, I’ve bought it countless times while all four children were growing up. I really thought this was made by some big manufacturer but I was surprised to learn it had humble beginnings. While some of today’s established businesses started out in bazaars or through the internet, Lemon Square first gained repute in the wet markets, commonly known as the “palengke.”
Nina Vergel de Dios is the lady who started Lemon Square with her husband Errol and turned it into one of the most recognizable snack cakes it is today. She is fondly called by her family “Mommy Nina” and her love for baking was first sparked by the bond she and her mother had when she was young.
Mommy Nina recalls helping out her mother in the kitchen to bake at the age of nine. It was since then she got fond of baking and continued to hone her skills by attending culinary and baking classes as she grew up. She also sold some of her baked goods to family and friends for extra allowance when she was in high school.
For quite some time, Mommy Nina distanced herself from baking to take a different career
path. But with the encouragement and support of Errol, she left her corporate job
to pursue her first love, baking.
In 1985, Mommy Nina returned to her small home kitchen in Valenzuela and began selling her
cheese cakes in the wet markets of Malabon and Navotas. Through the positive comments of
resellers, word spread about her cheese cake until it reached other markets.
Three decades later, Lemon Square Cheese Cake became a household name that answers the
need of Moms to provide filling, delicious and nutritious pabaon for their children.
Lemon Square Cheese Cake credits its success to the value of pabaong pagmamahal. Made
with real and fresh ingredients, it assures moms that theirs kids have something good to snack
on when they’re in school or enjoying other activities.
“We’ve always been inspired by Moms and their desire to give the best for their children. That’s
why we ensure that all our products are made with fresh ingredients,” shares EJ Vergel de Dios,
son of Mommy Nina and Assistant General Manager and Chief Innovations Officer of Lemon
“With Lemon Square Cheese Cake as a siksik cupcake pabaon, moms never have to worry that
their kids will be hungry at school. It’s also conveniently packed so that moms do not need to
worry about preparing their kids’ baon,” he adds.