Chinese tech giant Huawei has donated $200,000, or about P10.11 million, to PLDT Smart Foundation (PSF) to help fund the corporate social responsibility (CSR) programs of PLDT Inc. and Smart Communications Inc. The CSR initiatives for funding to be determined by both PSF and Huawei will include disaster response, rehabilitation and recovery, promotion and enhancement of education in the country, environmental conservation, and the use of technology in health services. “I would like to thank Huawei for the $200,000 donation to PSF, which will go a long way in ... Continue Reading...
Huawei to invest $100M in APAC start-ups
Huawei announced its plan to invest US$100 million in startup support at the inaugural HUAWEI CLOUD Spark Founders Summit, which was recently held in Singapore and Hong Kong. Huawei said the investment would go towards its Spark Program in Asia Pacific region including the Philippines, which aims to build a sustainable startup ecosystem over the next three years. Huawei has been helping Singapore, Hong Kong, Malaysia, and Thailand build their startup hubs. At the summit, Huawei also announced the Philippines, Indonesia, Sri Lanka, and Vietnam, as four additional ... Continue Reading...
Local celebs in Pepsi’s Hit Sa Sarap campaign seen on NY & LA billboards
Beverage giant Pepsi has launched the #PepsiHitSaSarap campaign and it's not just local but global. The beautiful faces of homegrown celebrities led by Kathryn Bernardo and Daniel Padilla are gracing the screens of thebustling streets of New York and Los Angeles, USA. Sharing equal exposure with Kathniel are Billboard Music Awards-nominee SB19, collegiate basketball hotshot Ricci Rivero, and internet sensation Mimiyuuuh. The Pepsi Billboard on Times Square NYC With its Hit Sa Sarap campaign, Pepsi is bringing a bit of the Philippines to Filipinos abroad. It is ... Continue Reading...
First Acer Day 2021 online concert is a massive success!
Acer ambassadors Sarah Geronimo, Daniel Padilla, Kathryn Bernardo, and SB19 represented the Philippines during the first ever online Acer Day concert. The concert, which was part of the Acer Day 2021 celebration, was telecast virtually for free across 10 regions with rewards, promotions, and gifts for consumers and Acer fans. It was a resounding success, with five trending topics on Twitter coming from the said event including the No. 1 hashtag, #SB19ForAcer! Further international talents from the Pan-Asia Pacific who performed at the concert hosted by ... Continue Reading...
Potato Corner makes advertising history with “shortserye”
What can possibly happen in 10 seconds? For Filipinos hooked to their mobile phones for more than 10 hours a day every day, 10 seconds is a lot. While it takes only three seconds to grab our attention online, 10 seconds is just right to hook us up to anything—be it a well-designed website, an arresting video or a pretty funny ad. But a new advertising concept will even shake things up in online consumer engagement as Potato Corner, the beloved “flavored fries,” brings its playful and fun flavors in a pioneering, never-before-seen storytelling adventure. This ... Continue Reading...
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