Those doing supermarket errands (like me) would surely be familiar with the brand Seaking. They sell premium fish and seafood – bangus, cream dory,squid and now even salmon too.
What’s not known to many is how Seaking – under its mother company Superb Catch Inc. – worked its way up in the business.The story is very inspiring because Seaking was built from the efforts of four siblings who worked very hard to get to where they are now – a very successful Filipino-owned entity with worldwide operations.
It was in 1999 when siblings Jennifer, Jeffrey, Nancy, and Shirley Uy started the business using funds loaned by their father. Initially, they sold bangus (milkfish) coming from the family fishpond.
The Uy siblings would divide the responsibilities among themselves like the deboning, packing, delivery, accounting and other office tasks. Slowly, the business grew and earned the trust of many as a premium supplier of high quality fish products. This can be credited to their strict observance of quality control. They retain the freshness of their products through vacuum sealing. They have also invested in modern equipment and product research & development. They ensure that production adheres to international food standard processes.
These days, Seaking products can be found in more than 1,500 supermarkets, restaurants, and hotel chains in the Philippines. Their products are also exported to countries like Japan, South Korea, Australia, New Zealand, Canada, and USA among others. From 1999 to 2019, Seaking has truly grown and expanded their market. Proof of this is their 20,000 sq m processing plant which will be fully operational in January 2020.
Seaking has one of the most extensive offerings of bangus. They have it smoked, marinated and plain. Of late, they’re also selling bottled bangus in different flavors.
The company’s latest venture is their Wild Alaskan Keta Salmon line. They’re the first local brand to sell the best and healthiest type of wild salmon all the way from Alaska.
Farmed salmon are grown in crowded fish pens and sea cages. They are fed pellets made with chemicals and are considered genetically modified organisms (GMOs). Wild salmon are born in rivers and spend their adult lives in the ocean. They feed on fresh shrimp, crab, and krill.
Wild Alaskan Keta Salmon is one of the best sources of seafood protein and naturally occurring Omega 3. Omega 3 can help improve heart health, enhance the immune system, and even reduce the risk of diabetes. Seaking offers four (4) cuts of Wild Alaskan Keta Salmon: Chunks, Belly, Steak, and Slab. Look for my Seaking salmon recipe in linked post.
To thank their clients and business associates for the past 20 years, Seaking recently organized an anniversary lunch at the Makati Shang-ri La Hotel. Here’s the blogger’s photo op with the lovely, generous owners.
We enjoyed a sumptuous buffet of delectable dishes and of course, our favorite salmon was not missing in the menu 😀
Grilled Salmon Steak with lemon garlic sauce, Baked Salmon with Beurre Blanc and Salmon Skewers were served to the guests to make them sample the deliciousness of wild Alaskan salmon. Yum! Highly recommended!
In the words of the charming and genial President Jennifer Uy-Ampon: “We intend to continue delivering quality products and work with the same fervor and passion to capture the hearts of Filipinos and our clients from all over the globe. We are a firm believer in what the great Walt Disney said, all our dreams can come true if we have the courage to pursue them.”
Congratulations and our best wishes for your continued success Team Seaking! Cheers!