Putting a week’s worth of clothes in the washing machines is a common household chore for men in Western countries, but men doing the laundry in the Philippines tends to elicit raised eyebrows and conjures images of being “under the saya.”
More so if the men in question are the fit and good-looking members of the Paras family – dad Benjie with sons Andre and Kobe, who have been chosen as the unlikely endorsers of cleaning brand Sun Soft. The first thought that comes to mind is: do they really wash clothes and clean?
Apparently, the answer is YES! Benjie has always been independent and disciplined even as a teen, and this he has passed on to his young boys who are taking after his footsteps as a basketball player. Kobe, who plays for the UP Fighting Maroons, said he learned how to work around the house (including doing the laundry) while he was living in the United States. 24-year old Andre, meanwhile, said he already got his own place now and prefers to do the chores himself. He believes that as far as cleaning is concerned, practice makes perfect. This is the same philosophy he adopts for his acting and modeling career.
Photo op! Meet and greet with mommy bloggers held in Sentro 1771 Capitol Commons –
The Paras Boys said they decided to sign up with Sun Soft because of their high quality range of products. Here’s the brand’s full line-up:
SUN SOFT PARADISE POWDER DETERGENT (P185, 800g) – boasts of no “chalky” residue, has an easy rinse formulation with fast-forming bubbles and power deodorizers. Furtgermore, has micro-encapsulated perfumes for long-lasting fragrance. This detergent promises to bring out whiter and brighter clothes even without Chlorox or bleach!
SUN SOFT HEAVENLY FABRIC CONDITIONER (P280, 1000ML) – helps protect clothes from damage during washing, bolstered by an easy iron, anti-wrinkle formulation to make ironing easier and by helping prevent creases and wrinkles on clothes. Overall result is softer clothes and garments with a heavenly scent that lasts all day!
SUN SOFT ZESTY LEMON DISHWASHING LIQUID (P125, 270ML) – Powerful cleaning formula that completely removes dried stains, odors and cold grease or “sebo” from plastic, ceramic and stainless steel utensils. Concentrated formula with easy-rinse qualities enables budget-conscious users to save money. Summer-y, lemony scent makes your dishes look and smell like new again.
Unlike other brands, Sun Soft is not available in traditional retailers and supermarkets. they are exclusively distributed by MSE (Marikina Shoe Exchange) and you can get them in 2 ways:
1)Buy them from your nearest MSE dealer; or –
2) Be a member of MSE and you can be on your way to start your own business!
How to join MSE? It’s so easy, just open Facebook and search “MSE Business”. Click on “Sign
Up” and fill out the details. Submit and wait for MSE to contact you for your Voucher Code.