Heads up on a new product that’s guaranteed to refresh us in this long lockdown –
The all-new Mountain Dew Ice is a crisp, clear, carbonated drink with a splash of real lemon and lime with a kick of Dew. It’s also low calorie delight
with only 100kcal per 12oz serving. It’s a breakthrough in cool for Dewds to stay refreshed and energized all day!
To introduce their latest beverage, Mountain Dew presented a fresh take on the first ever
interactive YouTube Live event with live games, cool hangout segments led by Mountain Dew
brand endorser James Reid along with Ylona Garcia, Ronnie Alonte, and Kyle Echarri. It also
featured special performances by Dew icebreakers Parokya ni Edgar, The Itchyworms, and
Skusta Clee who showed how they found success by staying relentlessly true to who they are,
in the pursuit of their own version of cool.
Here’s the music video –
“We’re really excited to introduce our coolest new product Mountain Dew Ice, to give Filipinos a
refreshing lemon-lime beverage with an extra kick,” says Mountain Dew Philippines’ CSD
Flavors Category Manager, Melai Lazaro-Javier.
“With our campaign, we want to remind everyone that when it comes to pursuing their passions, sometimes you have to break the ice to
reach your goal. And Mountain Dew Ice is there to always give you that much-needed boost!”
The YouTube Live event culminated with a new music video featuring James, alongside Bret
Jackson and Astro Kidd, for an original song by the trio from Careless Music Manila.
Specially blended with a mouth-watering mix of lemons and limes to give you that extra kick, the
new Mountain Dew Ice is the answer for those who dare to go their own way.
Mountain Dew Ice is now available in selected online and retail stores nationwide in 300ml PET
at P13 SRP and 600ml PET at P28 SRP.
For more information about Mountain Dew Ice, visit
Mountain Dew’s Facebook page, https://www.facebook.com/mountaindewPH/. To watch the
music video, visit https://www.youtube.com/watch?v=jXoTLvK-_QI&feature=youtu.be