If you’re looking for a freestanding store of the noted watchmaker Rado of Switzerland, there’s only one in the Philippines, and it can be found at the ground floor of Glorietta 4. We got an invite recently to witness the unveiling of their redesigned store. It turned out to be a costly proposition since hubby and I ended up buying two of their impeccable Swiss watches 😀
I tried to console myself by saying it was my birthday, 2) Mr. Z was buying it for me anyway,and 3) a well-made watch is a better investment than a designer bag. Its durability and design lasts through time, and I figure that they’re a good thing to pass on to any of my three girls when the time comes.
First off, am impressed with how Rado watches are constructed, just from reading about it. This brand has always been known for being scratchproof and only a diamond can bruise it. The latest models are now made with high-tech diamonds, high-tech ceramics ( the kind used in space) and flawless surface finishes. Of course, it’s crafted with the famous Swiss precision that we desire in a watch of high quality. I also commend this brand for giving attention to every detail by ensuring that their timepieces are skin-friendly when worn. This is useful for someone like me who gets allergic to certain watch straps.
Rado’s latest designs are just lovely.
The most expensive watch on display was priced at P2.2 million. See the price tag.
The other watches, which are in the vicinity of two hundred to three hundred thousand pesos. Chronograph models and those studded with diamonds are generally more expensive than those with simple designs.
For the budget-conscious, some of the watches are priced at P30,000. My personal choice is the new Original Jubile S (retail price: P91,000, but bought this with a little discount.) Only 1000 of these were made since 2007. And here’s the description: “8 diamonds embrace the crown. Thirteen additional diamonds , set in a line, accentuate the facetted crystal and striped dial of this limited edition watch.”
Oh yeah, diamonds are indeed a woman’s best friend. And I like the fact that the watch came with a Precious Stones Certificate. Look for it in the next stone-studded watch you buy.
More pictures from the Rado store launch:
Charles Vincent Sy & Noel Jacinto of Wizer Inc. are two of the men behind Rado Philippines.
Lola Evelyn is a Rado brand loyalist.
I admired these well-trained ladies behind the counter. They were armed with knowledge, and ready to answer every question about the watches.
Rado Watch Boutique
G/F Glorietta 4
Ayala Center, Makati City
Tel. No. 8167774