Rejoice fellow coffee lovers! Starbucks VIA Ready Brew will be available in local branches mid-September. This means we can now enjoy the famous Starbucks coffee anytime, anywhere, wherever we go. Their Ready Brew comes in an instant, microground form that is rich and full-bodied in flavor, just like a fresh brewed cup of Starbucks coffee.
Initially, three flavors will be made available: Colombia, Italian Roast and Decaffeinated Italian Roast.
The Philippines will join Japan as the second country in Asia to offer Starbucks VIA® Ready Brew. Starbucks Japan launched Starbucks VIA® last April to rave reviews. More than 10 million sticks have already been sold in Starbucks stores throughout Japan, with distribution expansion plans set for September as VIA® enters grocery and trade channels.
Starbucks VIA Ready Brew is a premium-portion stick coffee solution that doesn’t require any special coffeemaking equipment. Am excited to try this! Thanks for the heads-up, Ms. Camille of Brandworx:)
It is something to look forward to. I was a bit sceptical when I first heard of it. After all it is instant coffee. I was pleasantly surprised when I tried it. As you mentioned the coffee has a rich favourable taste. I tried the Colombian and Italian Roast. Living in Canada I had the opportunity to try it in 2009.
Looks like it’s something I will love. Being a coffeeholic, am excited to try it soon 😉
this is good news for all coffee addicts 🙂
i’m sure this is going to be a “hit” in the Philippines too 🙂
Jenny Umali says
i’ve tried this and it tasted sooooo good!!!