Pepsi has achieved the recognition of being the only non-tech brand in the Top 10 of the Most Tweeted Brands for 2020, alongside brands such as Spotify, Apple, Netflix, Lazada, and Shopee. This was achieved with an advertising budget lower than that of other big beverage brands as seen in a study. This is called connecting witForward to 2021, the buzz about Pepsi continues online with content that’s relevant and always timely. "What makes a content stand out is its cultural relevance; if the community shares the same sentiments and if it echoes the conversations ... Continue Reading...